Starting in April 2020, keeping our Twitter data away from advertisers became extremely important . The social network began to share more information about its users with those companies that acquire advertising on the network. The announcement came through a notification saying “ Your ability to control mobile app advertising metrics has been removed,” which basically meant that Twitter is able to share certain data with its advertising partners..
What kind of data? From the ads we saw or clicked on, the content we interacted with, device tracking identifier, etc. One good thing was that before we could disable this, now it is no longer possible. Only those people who live in the European Union or the United Kingdom where there are laws that protect more user privacy.
Additionally, we must also do our part and be aware that there are some things that we should never share on a social network. The amount of information that can be filtered on these networks is enormous; not only because of features like those of Twitter, but also because of what we decided to share..
Keep my Twitter data away from advertisers by turning off ad personalization
In the "Personalization and data" section, we are going to find a few advertising settings that give Twitter permissions to personalize the advertising shown on the social network as much as possible , based on the use of information focused on its " inferred identity ”, location and several other factors.
We can read each of these options and deactivate or activate those that we believe are appropriate. However, if we want to disable all the settings we can do it at the same time from the top..
With the idea of keeping our data safe, what we can do is go to Settings and privacy> Privacy and security and from this section deactivate the following options: Ads preferences, Activity outside of Twitter, Location information, Share data with business partners and Location information.
Verify the information that Twitter saves about us
If we want to go a little further and verify the data that Twitter knows about us. The most advisable thing would be to go to "Personalization and data" and click on "See your Twitter data"; Here we can see different sections and possibly, we will be surprised to see the information that the social network has about us.
From the basic information of our account such as name, age, job, languages, etc. Going through the account history where you can see all the places where we have been, a big privacy problem if the social network is not configured correctly.
It also has a section where information about the device and the applications we use is collected. This is something that we configure so that our privacy takes priority.