Content marketing is undoubtedly an essential element if we want our marketing strategy to be focused on having lasting relationships with customers and generating trust and loyalty with them. Content marketing seeks to have solid relationships with users, in order to have a solid and quality customer base. To make it clear to us, it is important that we take into account that content marketing is the set of creating quality content of interest to the client and the way in which that content is distributed..
It is important that we know that content marketing is a strategy that requires a lot of work and dedication, so we must know that in order to carry it out, we are going to need time and effort. We must also be creative and keep up to date, to be always active and updated. But if we manage to do this correctly, we will be able to reach a much larger audience that can become potential customers, and those who already know us and with this we will reinforce their trust in us.
Of course, content marketing can vary from one industry to another and depending on the type of business or brand we have, the way to distribute this content is going to be better to do it one way or another. However, there are some rules that we could say are common to all and that it is important to keep in mind when advancing in our strategy and creating our content to share it..
It is important that in order for your content marketing strategy to remain strong and consistent over time, you make publications in a stable manner. In order to keep our audience and not be changed by the competition, it is important that we do not neglect this and stay active in this regard and offer material to our clients and new members with some stability depending on our possibilities.
It is also important that we keep in mind that our publications should not be random, but we must determine what we really must publish so that our audience is satisfied with our content.
- Make your posts relevant and original
Another thing that we must take into account, whatever our company or brand is in our content marketing strategy, is that we must make publications that are relevant in the first place. This means that the content we create must be useful to our audience. Creating content related to what you sell will give an image of professionalism and commitment to the brand, which will make potential customers trust it as well as recurring ones. In addition, if Google's crawlers consider that our content is of quality and relevant to our clients, it will position it better when they search for it.
We must also be original in its creation. This means that we have to stand out and make a difference, so that in this way we are recognized and by our customers..
Generating ideas for our content marketing is not always going to be an easy job, since on many occasions it is possible that we find ourselves blocked or that we do not know how to carry them out to obtain optimal and worthwhile results. That is why we are going to propose a series of ideas below, so that if you are at that point or do not know how to start with this, you can help yourself with any of them and generate your own idea.
Ideas for Content Marketing
As we have said, ideas and originality are not always present in our minds, so below we are going to analyze several possible ideas that we can carry out as a content marketing strategy, so that we can apply them to our brand or company. These are ideas that you can modify and apply to your liking and according to your needs and preferences at all times and type of business.
Get ideas from your users
One of the things you can do is review what your users have written and the reviews they have done about your products and in this way get new ideas to create content since in this way you will know that you are writing about things that interest them or that have paid interest. For example, if you see that a question is repeated a lot, you can create content solving this question and creating content around it.
What you can also do is encourage your community to participate and communicate what their interests and concerns are and about what type of content they would like you to publish as long as it is related to your business. In this way you will be able to make them participate and you will also be able to get new ideas to know what to publish about.
For example, in TechnoWikis we have an area for the users themselves to request which tutorials they want to be published on our website in order to answer their questions and thus create content according to their needs.
Jump into creating videos
Another of the ideas that we propose is that you launch yourself into the creation of videos for the distribution of your content. You have the possibility of creating informative videos, video tutorials explaining how to do something related to your products, or simply videos to promote your brand and exposing your products and benefits. You can also do a live broadcast to answer live questions they may have and create more interaction and participation with your audience.
In addition, in this way you will be able to energize your content since it will be more entertaining and dynamic for many users who may not spend time reading, but do not mind putting on a video if their content interests them and they find it useful.
The fact of creating content videos will increase the means of content distribution and you can also improve positioning by including this type of material.
For example, we see that this Miele brand of household appliances makes videos explaining how to use its products, creates recipes, gives cooking tips, etc., that is, it creates a lot of content dedicated to the interests of its audience.
take advantage of the trends
Depending on the time of year or for different global reasons, etc., at all times there are certain trends. This means that something becomes fashionable at that time or that, as we say, for seasonal reasons like Christmas, the same theme is recurring for many people on the web. That is why we can also take advantage of this type of opportunity, and create content (as long as it has to do with our niche and is of interest to our users) related to this.
To find out what is trending, Google offers us a free tool called Google Trends, which offers us different information about it. To do this, you can enter the official website and select the filters that interest you by country, period of time, etc. At the top, click on "Current trends" and from there you can see all the topics with the most searches at the moment. If you think any idea suits you to create your content, take the opportunity to use it.
Note
Do not miss this chapter of the Keywords course in which we go into depth to analyze this tool, so that you can see how to use it and get the most out of its utilities.
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