Question

Activities and Strategies of an SEO Plan

Answer 1

Usually when you do seo you think about the positioning of the web "be first", with many links, pagerank and good content.

The truth is that rapid positioning does not exist and is counterproductive if a website is positioned very quickly Google will understand that an illegal practice has been carried out and will penalize us.

Therefore we will detail a plan that offers both the online and offline aspect of the web.

1) Pre Activities SEO Analysis

Study the environment:

Who do I compete against? , Who are the users ?, what content interests them ?, how does this sector behave ?, is there organic traffic? Are there conversions?

Investigate these data is very important to know where we should aim our efforts if the web already has Google Analytics we can know some of this data.

Seo actions:

. The actions to take are many for this we have to perform tasks on the page in and external tasks .

2) Seo on the page - Analysis and Auditing of the Web (On-Page)

Most of the time web pages are not correctly indexed because they are simply wrong.
Some design or web developments are not " optimized for SEO " because you did not think about it from the beginning of the project, but in that it looks good and meets the objective.


The tasks and activities that should be done as a pussycat at this point are

• Check navigability
• Check that it is easy to find the information you want to promote.
• Check that the structure of URLs is "SEO friendly".
• Check broken links.
• Check duplicate content.
• Analyze correct HTML and CSS structure valid.
• Analyze correct XML structure of the sitemaps.
• Analyze correct optimization of the robots.txt file and htaccess.
• Check the loading speed of the page. (More than 10 seconds is very bad)
• Check keywords match title and content
• Validate W3C or another standard

3) External Seo - Analysis and Activities Off Page

• Inbound links (link building), getting us to be named on the web with prestigious newspapers, important well-known forums.
• Social networks and online reputation. generate content and search for users and referrals in social networks is a direct line to potential customers.
• PPC campaigns: campaigns in Google Adword, with keywords.

4) Promote the web by attracting the community

Create some social network, landig page or blog some free ad attractive, for example you could put on Facebook a banner that offers discounts, download a wallpaper if they enter your website.
Many simply take birthdays very seriously and give a banner, with the signature and the domain of the company, of course. This is useful for people to access the web directly.

This produces some confusion in many webmasters who wonder how this website is so well known if it is not among the top 20 of google ?, well, maybe because they take the trouble to greet every day their 5000 facebook friends and twitter, or provide support for queries and that also helps a lot. Here the offline communication comes into play with the users.

These steps are not rigorous but they serve to create a seo plan, divide it into stages and simply have an idea of ​​how you can move forward to generate traffic on our website.

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