Advertising campaigns are important on any social network, as well as advertising on Tik Tok among bloggers, as they increase the influence and reputation of the user..
The principle of their operation lies in the fact that the less popular Tiktoker cooperates with the more influential one. This process helps him move on the set.
The procedure is individual, so a specific advertising strategy may work for one user, but not be useful for another..
This article discusses the intricacies of advertising feeds from bloggers on TikTok so that the process is productive for both parties.
What kind of ads do bloggers have in Tik Tok?
To order advertising from a popular TikToker, it is important to analyze your own desires. They create the kind of advertising feed you need..
It is better to inform the blogger about this, because he may not specialize in a particular type of campaign. Here are the ad topics that influencers on Tik Tok often work with:
- Promotion of a brand or company image. Here, the customer does not care about sales or audience response, because at this stage, the campaign increases or builds awareness and reputation. The target audience is just being recruited.
- Sales. This type is aimed at increasing the interest of the target audience, as a result of which the company will be able to sell a product or service. It is important to bring the user to the target action.
- Spreading presence. In this case, the TikToker blog is promoted by increasing the number of subscribers.
- The growth of listens and downloads of the track. A popular influencer uses influence to promote a track with a challenge or a clip in Tik Tok. As a result, the audio recording is used by other users, and this affects the distribution.
It is better to immediately understand what goal you want to achieve from an advertising campaign in order to reach the right blogger-advertiser. If you think influencer marketing is not for you, use targeted advertising from Tik Tok.
What you need to buy blogger ads in Tik Tok
Once you have found a goal and selected the type of campaign, it is important to analyze your own blog or company. This will help you find out which of the Tik Tok bloggers has a similar target audience. This will make the advertising submission more fruitful for your business or blog.
It is also important to understand that TikTok is not a place where it makes sense to promote household goods or related products. The users of the application are teenagers and children, and they do not need such offers. There is no potential target audience for this market segment on the platform, so bloggers are unlikely to undertake such advertising.
How to find a blogger to advertise on Tik Tok
Searching for a Tiktoker for ordering is the main stage, which is not so difficult if you go through the previous steps. You can quickly achieve collaboration with a popular user in the following ways:
- Through the search engine of the application. If you know who you want to buy ads from, enter the person's nickname in the TikTok search bar.
In other situations, start the procedure through requests close to your target audience. Review the bloggers' information and comments on their video clips to see if they are suitable for partnerships. - It is easier to find the right user through advertising exchanges or a specialized exchange TikTok. Also, such pages show statistics of a person's work and the results of cooperation.
A plus will be comments from previous partners of Tiktoker, as well as the price of services indicated in advance. This will help in choosing. - Through Tik Tok challenges. Here you can search using hashtags. Popular bloggers in the topic will appear in the rating. They are often watched, so cooperation with them will lead to results.
When you find an advertiser for a brand or account, it's important to figure out the price of the service before agreeing on the details.
The cost of advertising from bloggers in TikTok
If you found a TikToker outside of the TikTok exchange, then it is impossible to know the price of the services in advance. You will have to negotiate about it with the user or with his manager.
Pricing varies as it depends on the number of subscribers, regular views and the value of the influencer on the platform. Consider these factors when looking for an advertiser to stay within your budget.
It is important to conduct professional correspondence on price negotiation. Don't be overconfident or overly indifferent. First of all, you need this, so be respectful of the interlocutor.
Conversation is the basis for fruitful collaboration. Therefore, it is important to follow the principles of communication for buying advertisements from a blogger in Tik Tok.
If in the process of communication, the advertiser and the executor misunderstand each other, this will affect the quality of the advertising campaign. Also, communication without mutual courtesy will not bring the desired results.
Don't waste your time; it is better to draw up a technical task with an emphasis on the points that are important to you and send it to Tiktoker. Make it clear so that the user doesn't have any questions after the integration.
It is also important to contact the blogger in the way that he indicates in the profile header. This can be mail, TikTok, manager account or Instagram. If you write to the address, the answer will come faster, and work will begin soon.
The effectiveness of advertising among bloggers in TikTok
Evaluating the result is important because it will help you figure out which Tiktokers are best to cooperate with later. Consider the points below when forming your opinion on the outcome of the campaign:
- How much the process has paid off. If you earned less in the end than you invested, then this is a bad indicator. Your income should be two or three times more than your primary advertising investment.
- Growth of subscribers. Calculate the benefit not only in monetary terms. If you've increased your blog's presence, look at subscriber acquisition and cost per follower and compare the metrics.
- Increase in views on videos. This is a clear indicator of the demand for your offer among the audience.
- Likes and comments also show the degree of promotion, so compare these rates for each ad ordered in the app.
It is better to collect information a week after the release of the advertisement so that it is objective. If your campaign is promoting more than once a week, it will be difficult to structure the data. It also looks too intrusive to the audience. Be patient.