Sponsored feeds are a tool for making money on TikTok. They are used not only by commercial companies, small and large business owners, but also by ordinary users who want to increase their popularity. Subsequently, such bloggers also monetize their pages, and this brings them constant income..
It is difficult for newcomers to the social network to understand the intricacies of advertising in Tik Tok. To a greater extent, this concerns the calculation of cost. The article examines such a question in detail in order to close user objections and be confident in the promotion.
How to calculate the cost of advertising on TikTok
Whether you want to set a price per submission or understand how much to invest in purchasing it, it's important to know what affects the final price tag:
- The type of ad you want. For some users, a mention under a video clip with a brief description is enough, while for others, a creative presentation in the video is important. In the latter case, this requires more work, so the cost goes up.
- Tasks. As a result, a TikToker can receive a large number of subscriptions or likes. Also, the result may include the transition of people to a third-party resource. Each goal implies a selection of different complexity of content.
- Blogger. Tiktokers with the same number of subscribers can set different price tags from each other.
The cost of advertising on TikTok is calculated taking into account the type of submission. This can be not only a request for a blogger, but also an embedded ad campaign on TikTok..
This is where the system promotes your video. It requires less investment, but the reach is not as extensive as when a reputable blogger is mentioned in a video.
How to find out the cost of advertising on TikTok
You can get started with ad feeds on TikTok through the TIKTOKFUN exchange. Bloggers are published on it, and their price tags are also indicated..
In addition to this information, you can also find advertising statistics for a specific Tiktoker. This helps to understand with whom it is better to cooperate.
Based on the information from this platform, you can calculate the approximate price of advertising in TikTok. The list shows the average price tags of bloggers with an audience of 3,000 to a million.
- A submission with a call to subscribe will cost the customer 500 rubles if you buy it from a blogger with an audience of 3-4 thousand people. If you order advertising from a Tiktoker with a million subscribers, you will pay 5000 rubles on average.
- Spreading a track costs less. Small bloggers - from 300 rubles, and large ones - from 4000 rubles.
- The advertising duo will be released from 200 to 4000 rubles. The final price tag depends on the number of Tiktoker subscribers.
- Advertising in the profile header costs from 300 to 6000 rubles.
- Publishing your video in the blogger's account - 1000-7000 rubles.
All prices are average. The final rate of bloggers may change, so it is better to ask the TikToker for the price list first, and then approach the discussion of the details.
How to order advertising on Tik Tok
In addition to knowing the price, it is important to be able to coordinate it, because some bloggers place adequate price tags, while others overestimate them.
In such situations, it is better to build a constructive dialogue with the Tiktoker in order to agree on a cost that suits both parties.
Tips for organizing a dialogue:
- start the conversation formally. To do this, contact by name, greet the user, and do not forget to introduce yourself,
- clearly indicate what result you want to get in the end, so that the blogger or assistant can figure out what kind of advertising is right for you,
- if you do not have information, ask Tiktoker for it. This will include profile statistics and reviews from previous clients. This way you can understand how effective the feed is, and whether the price will be higher than expected,
- if you want the user to make a creative video with an advertising campaign, discuss the story in advance. Serious improvements from the blogger's side can also cost a lot.
When you agree on the cost of advertising on TikTok, the details of the project should be discussed immediately in order to understand what budget to plan exactly. Otherwise, unforeseen expenses can arise, which are sometimes high.
How to monetize advertising on Tik Tok
Promotional feeds on any blog can be sold to monetize Tik Tok. This requires a large audience on the platform as well as credibility for others to listen to your opinion.
In the beginning, it is important to develop a theme for the content. This way you will gain a target audience and be able to work for a specific group of customers, whose proposals are similar on the topic.
If you prefer humorous videos, it is better not to advertise large business companies. This will not reach your subscribers. Choose people or bloggers close to you, so that interest does not disappear.
It is also important to regularly invest in promotion through other TikTokers so that your audience grows. Here it is better to choose blogs with similar topics so that users linger on your page and subscribe.
Another tool for a successful blogger is quality content. Here we are talking not only about the plot, but also about video editing. The video should be in good quality in Tik Tok and format, with trending music and clear descriptions.
Additionally, keep an eye on the aesthetics of the video, the overall harmony of colors and text. These little things seem small, but they do affect user feedback.
How much to charge for advertising in Tik Tok
You can set the price of your own filing using analysis. Consider how much time and effort you spend creating your ad feed, as well as how many subscribers you have on your blog. The rates depend on what time you estimate your hour of work.
It's important to look at what price tags your competitors have. Based on this information, you can end up with it.
If a customer wants followers, you can assign a cost per follower. Analyze the Tik Tok exchange in order to check the current price list from other bloggers. This will help you stay close to platform pricing.