- The metaverse is here, it just isn't evenly distributed.
- There are many types of metaverse and the possibilities of making money through them is a reality.
- Without realizing it, we have ended up surrounded by different metaverses that provide a wealth of possibilities for a creator or entrepreneur.
Making money in the economy of a metaverse is not an easy task. But these universes are already here, we are surrounded by them without realizing it. The current state of this is best described with a derivative of a famous quote: " The metaverse is already here, it just isn't evenly distributed ."
How to make money in the economy of a metaverse
As a creator or entrepreneur, we need metaverses to be virtual worlds with economies connected to the real world and with the ability to establish ownership and exchange of content within those worlds. This is something that is already here and there is enough metaverse to be able to be a successful creator..
Virtual avatars
One of the keys is the presence of an avatar, obviously it is a basic human need, to be able to stand out, to have a personal and unique style (hairstyle, color, piercings, tattoos, makeup, etc.) to be able to modify clothes and accessories. The physical body and any kind of accessories is essential.
Even today there is a trend to create and sell profile images to use on different social networks. Cryptopunks and Bored Apes are two very famous NFTs of this class of projects that have managed to sell for millions of dollars..
Avatars can come in a wide variety of styles, from pixel art, 2D cartoons, and 3D models with animations. Basically the possibilities are limitless.
Virtual goods
There is a wide range of possibilities for what a virtual good can be and what kind of value it can offer for other people to acquire. A single article is capable of affecting several categories, not just one..
From creative art, collectible rarity, investment, commemorative, showing participation in an event, showing support for a cause or just looking great; all of those reasons are all it takes for people to purchase virtual items.
Gaming Utility Products
Aside from having visual or social value, some experiences manage to take utility a little further. For example, the Sandbox video game manages to surpass what is offered in other classic titles such as Roblox or Neon District by not having only a cosmetic game or statistics elements in terms of simple equipment; instead it allows us to create monsters with statistics and various creative objects to test the world.
Virtual goods can also be packaged and sold as NFT for worlds that are based on blockchain; although they also know to have additional restrictions specific to the world where they apply. First, it is better to determine for which virtual world we are interested in creating and then investigate the process.
In theory a lot can be said about the interoperability of virtual goods in all worlds; but let's say that in practice we are still a bit far from that, at least in a simple and adaptable way.
Creator Tool / Creator Training
As Peter Lynch said at the time; “ During the gold rush, the vast majority of miners lost money. However, those people who sold them picks, shovels, camping tents, made big profits . "
Many people rush to create content and hope to be successful, they may have creative and technical skills, but we can also create improved tools or create training courses to help different people.
Let's see, those 2D / 3D animation tools are complex and require a lot of practice and knowledge. It is not easy to assemble a model for animation by adding hinged parts and natural-looking control points.
There is considerable opportunity to create simpler and more accessible tools to help those who want to learn and make the most of existing tools.
Content remastering
There are thousands of projects that have a profile image and 2D avatar that try to differentiate themselves in one way or another in a world that has more and more competition.
Many are providing the ability to offer articulated 3D models for use in one or more virtual worlds; even for games, to provide their owners with more value and the ability to interact as a community.
Many artists are inspired by photos of 2D characters and are 3D versions with a unique style and varied animations. We can see CyberKongz remastered as 3D voxel characters for Sandbox.
Live concerts or social events in virtual worlds
Various games and virtual worlds (of the most popular ones) can have thousands or millions of players online. Established musical acts that perform on such worlds can generate tens of millions of dollars.
“ Fortnite with Travis Scott earned the artist $ 20 million in merchandise sales. That compares with the record of $ 1.7 million he had in a single night for his Astroworld tour in person and just under 40% of what he reported made on the $ 53.5 million tour . " Commented Paul Tassi of Forbes.
It is even an excellent opportunity for those artists with fewer followers who have the possibility to organize events in virtual worlds to boost their sales of digital albums and improve their audience in their streams, for example.