Getting links from other websites to ours is not an easy task, and without a doubt the time and effort it takes us to get them is usually quite a lot. In addition, as we can see, the competition is usually very high, so the work is complicated..
That is why, in addition to Link Building, there is another technique to get links naturally and that is Link Baiting. This technique is not focused on requesting or putting links to our content on other websites, but rather seeks to be linked in a natural way without doing "nothing". But to understand this correctly, let's get down to business.
What is Link Baiting?
The first thing we should know, therefore, is what is Link Baiting? Link Baiting, which translated into Spanish would be "link bait", is an SEO technique that focuses on creating such high-quality content that other publishers want to link to it naturally. That is, it seeks to create a unique type of content that generates so much interest that it is shared on other websites by itself. If this is done correctly, we can get links to pages with good domain authority and this has an impact on us being more and more visible and as a consequence we have more organic visits to our site.
Link Building and Link Baiting
The first thing we should know is that Link Baiting is part of the Link Building strategy. But let's understand that while Link Building focuses on getting other pages to link to it by contacting them or through links posted in comments, for example, globally, what Link Baiting seeks is to make the content created so good that it It is linked naturally by the users themselves, journalists, bloggers, etc. without having to ask for it.
Therefore, we must understand that carrying out a good Link Baiting strategy will make our content be recognized by other web users as high-quality content to which we must link and share. And as we have mentioned, this will have a very positive impact on our website, since we will be receiving visits from other users organically, in addition to the fact that Google will take all these links into account to position our content and improve our domain authority..
It is therefore important to note that these links not only help our page to rank better in the SERPs, but also increase the overall authority of the website through PageRank. What it will do is help all the pages of the site to qualify for increasingly competitive terms.
With this technique, you will be the one in control and also ensure that the content created is of good quality. That is why below we are going to see a series of techniques that we can carry out for our Link Baiting strategy, analyzing the different options that we have to create quality content that attracts attention..
How to make a Link Baiting strategy?
The first thing that we must be clear about before starting a Link Baiting strategy is what our objectives are, since not all strategies must be carried out in the same way. Depending on the incoming links that we want to get, we have to determine, for example, the following:
- We seek to gain domain authority (DA) for our site
- We look for the vitality of the content
- We seek to have more visibility in our niche
It is true that everything is related and that generally one thing implies the other, but depending on what our main objective is, it is true that we must focus more on one type of content than on another.
- Statistical analysis: It is important that first of all you carry out a statistical analysis on those keywords that you would like to position and see the competition you have for it, so as not to waste time on things that are already highly exploited or that you are not going to position. .
- General analysis: You should also keep in mind that you must carry out a general analysis in which you determine the focus of your content, and thus determine the idea you want to carry out, so that it is attractive to the public.
1 How to Link Baiting
It is interesting that we take into account some general guidelines when doing Link Baiting, so that in this way we can attract more people to our website and are interested in sharing our content. Although this type of creation is a bit individual since it is based on the author's creativity and ideas, it is important to keep these points in mind.
Make the link visual bait
First of all, you should keep in mind that visually attracting others with our link will be very important when they share our content. For this, the following must occur:
- The potential website to add your link stumbles upon your link bait for the first time.
- They click and consume it.
- The content leaves a lasting impression on your mind.
- They decide that the link is of quality and interesting to share on their website and they link to it.
If your link bait is not visually appealing, this process becomes more complicated and you may stop at one of the steps. This is because images help people consume content faster and easier, thereby increasing the likelihood that someone will enjoy this content and therefore link to it.
be creative
This is undoubtedly one of the key points of Link Baiting since the more original and attractive our idea is, the more possibilities we will have for it to be shared. One of the keys to success in this case is originality, since what it is about is offering something new that other websites do not already offer.
Look for the novelty
Another action that will make your content widely shared and your link placed on other web pages is if you are the first to do so. This is something very difficult but opportunities can always arise in topics that are going to be relevant but about which there is not much information about it yet.
Content that does not expire
Another of the secrets to maintaining and getting good links is to create high-quality content, but which in turn does not expire. This means that for a long period of time it will be interesting for the user and that it will continue to be shared over time.
Lean on data
For users, the veracity of the information you are offering is very important, so it is interesting that it is based on real data, but explained in a clear and direct way that the user can easily understand.
Generate discussion
Another of the techniques that you can carry out to get links for your website is to talk about a topic that is generating debate and that people want to comment on, so if your content created on this topic is interesting, it is very possible that it will be shared and therefore receive backlinks to your website. At this point, social networks can be a great ally.
Use multimedia content
Another option you have is to introduce quality multimedia content into your content, so that it is more attractive and visually attracts more attention. For this you can make use of videos, for example.
Carrying out a good Link Baiting strategy can be very beneficial for SEO, as long as it is considered of quality and useful for users. Otherwise, the audience could classify this type of content as Spam and, in addition to losing trust in our website, Google could penalize us and lower positions in the SERP.
2 How to apply Link Baiting to get links
Now we will see different strategies and techniques that we can carry out to know how to apply Link Baiting correctly and know the type of content that we must create for it. In this way we will be able to cause an impact among the people or professionals who consume our content, and that this becomes our content being shared and therefore receiving backlinks on our website.
infographics
Previously we have already talked about infographics as a Link Building technique, but we must also take into account that they are a form of Link Baiting that can be very effective if used correctly. Thanks to infographics we will be able to express in a single image the content that we want to show our readers in a much more visual and attractive way for the eyes of the users. It is important that this information is relevant to our niche and that it is current.
This is an example of an infographic from the Link Building Analysis and Strategy chapter.
maps
Another of the options for creating content as a Link Baiting strategy is to do it through the creation of maps. We can think of infographics when we talk about this format but it is not like that. Thanks to this type of format, you will be able to put in a single image that is visible to the naked eye a series of data that attracts the attention of the reader according to your market niche in relation to different countries. The good part of this format is that at the moment it is not overused, so the opportunities are greater than in other types of formats.
In the following link you can find an article on the official ahref blog dedicated to the creation and validity of this type of content. You will be able to see how to execute it correctly and the different options that you can carry out.
How to create maps in ahref
Videos
Another of Link Baiting's ideas to generate quality and interesting content and attract more audiences is to do it through the creation of videos. In this way, more people will have access to your content and will be able to get to know you through this medium. A good example of this can be found in a blender brand called BlendTec that decided to create a YouTube channel in which it made videos testing its products. These videos began to have millions of views and made the brand much more popular.
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tutorials
Another way to make your content more viral and therefore be shared by users is by making tutorials in which something valuable is taught and that the consumer wants to share with other friends so that they also know how to do it, in the case that you found it useful. In this way you are giving the possibility to other blogs to link your content, thus avoiding that they have to explain the process that you have already explained in your post.
This is an example of the TechnoWikis Keywords course.
Content with a touch of humor
Another way to make your content be shared and thus receive links that point to your website in a natural way, is by making some kind of humorous content but that is related to your market niche and the topics you usually talk about. talk. For example, a meme can be a way to attract new audiences to visit your site and if they find it funny, they might share it.
Make listings
Another of the content ideas that we can carry out when creating a post that we want to be shared is to make some type of list or updated ranking that lists interesting and valuable things that are of great interest to users. . It is important that in these lists we have information that others do not have or that are more complete, so that in this way the options for them to be shared are greater and we obtain more links to our site.
Here we see a list with the most famous WhatsApp abbreviations and their meaning.
Investigations or surveys
Another way to encourage our readers to share our content and therefore have links pointing to our website, is by carrying out different investigations on current issues and of interest to our consumers, or surveys in which they participate. If the content is useful and interesting, have no doubt that it will be shared.
Relate contents
You can also use the content relationship to attract attention in a more aggressive way. This means that if you are talking about SEO and suddenly you talk about ***** as HubSpot did, you will be capturing the attention of users that many simply out of curiosity will enter to see this content and why it has been decided to talk about both topics in one place.
offer something for free
There is nothing that attracts more attention than something that is free but that is also of quality and that it is not necessary to pay for it. We may offer some type of content that can be downloaded as an eBook or other type of resource that is interesting.
Seek user participation
Another way to make your content shared is by seeking the participation of users in it and inviting them to share it with other colleagues, family friends. To create content of this type you can do some kind of games or even riddles.
3 How to find what other websites are linking to
Before we create our link bait, it is interesting that we know which pages are linking to our competition, in order to establish a common pattern. To do this, from the ahrefs tool we can search for this information in the following way.
Note
In our Link Building course we have used the ahrefs tool, but you can use others such as Semrush or Moz to execute this type of action.
Step 1
Go to the Ahrefs Keyword Explorer and search for a topic you are writing about by selecting the relevant keywords.
Step 2
Look at the SERP overview.
Step 3
Find a similar article with many referring domains and click the number in the Backlinks column
Step 4
Take a look at the Anchor and Destination URL column to see the commonalities
Now you must assess which websites are those with which you are interested in contacting since you have detected that they have a good domain classification (DR - Domain Rating) and that the content in which the link has been placed is interesting for your post.
4 How to claim web links
Claiming links is an important task when following our Link Building strategy, since during this process we are going to find, fix or replace broken links that we already have pointing to our website and therefore the value they are passing is not efficient. We must bear in mind that maintaining our link profile is very important so that thanks to being able to claim these links, we will be able to maintain the quality and SEO power of our backlinks.
Why is claiming links important?
The claim of links is very important since we are going to maintain a clean and efficient SEO for our website in this way. In addition, thanks to them we can also find defective pages to be able to replace them and make good use of these links. Claiming links is therefore a great option since you will get quality backlinks faster.
In order to claim links that we have lost or that do not work correctly on our website, it is important so that we can take advantage of these lost opportunities. From ahrefs we have the possibility of analyzing the links that we have broken on our site, in order to decide what to do with them and take advantage of these opportunities. To analyze this we must do the following:
Step 1
We have to enter ahrefs and click on the "Site Explorer" tab. You must enter your domain and select the magnifying glass to show results.
Step 2
The next thing you should do is enter the "Broken Links" side tab. From here you will see all the broken links that your site has.
Step 3
Now that you see these broken links, you should analyze if any of them are worth recovering by offering updated content on that topic to that website or if it is internal, how to delete it or replace it with another. In the case of external websites, we must look at the following:
As we have seen throughout this chapter of the Link Building course, having a good Link Baiting strategy is also very important to get other pages to link to us naturally and without having to establish contact with them. Also, if we get this type of links, we will be confirming that the content we are creating is of quality and that it deserves to be shared by other users or blogs. This will be a great indication for Google to determine if our post should be well positioned in the search results of the search engine.