Question

Structure of a campaign in Google Adwords

Answer 1

The structure of a Google Adwords campaign will help achieve good account performance. For that you have to take into account the objectives of the advertising investment.
The order and the structure will reflect a lower cost in the advertising campaign.

To achieve an adequate structure , the following terms should be considered:

• Have an account in Google Adwords

• Design a campaign

• Determine what ad groups are

• Announcements

• Determine what the keywords will be

By respecting this type of structure, it is very likely that better results will be obtained. In this way you can differentiate the different campaigns that are being developed and know which ones work best, as well as the most relevant ad groups and keywords. In addition you can see which campaign requires lower costs and as a result, better profitability.

A first step is to analyze the company's own website in order to determine which products and services are offered. From there you can start designing everything else.
For example:

If the business to promote by Google Adwords is a business selling shoes.
Surely the business will have several specialties such as the sale of footwear for ladies and the sale of footwear for men and children.
Therefore, the structure of the Google Adwords campaign can be as follows:

• Provide a suitable name for the campaign, place a start date.
• Divide the campaign into ad groups and into keywords as they will be the same amount (it is recommended to choose few key words to be able to better manage the campaign)
• Try to be clear in the ad groups. If you advertise to promote the sale of DVDs, do not direct the notice to other electronic products, but to the page where the DVDs are sold.

As a final reflection, it can be said that designing a campaign in Google Adwords has its secrets and the way to make it more operative to bring better economic results.

To finish I leave this link to the Official Google Blog where they comment on the subject and will also help you:

http: //adwords-al.bl...campana-de.html

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