Question

How to improve the performance of ads in Google Adwords

Answer 1

To improve the ads in Google Adwords, the following considerations must be taken into account:

• The budget must be properly studied. Remember that the budget is the investment that will be allocated in the advertising campaign. A high budget will bring more impressions and more sales possibilities.
• With regard to the cost per click (CPC), if an elevated CPC is determined, it will help to improve the position of the ads, that is, their location.
• Specific keywords will produce a higher CTR (Ratio per click), improving the position of the ad. In the case of negative keywords, it will allow you to know when and where ads should not appear.
• The orientation towards where to show the ads geographically must be taken into account, if they are small regions the CRT will be superior.

When a person searches on Google with a certain keyword, it is highlighted in bold style in sponsored ads. You can see that a keyword appears in the title, another at the end of the first line and a keyword at the beginning of the second line.

The keywords indicated in the advertisement are forming a kind of "arrow".

Some analysts say that the ads that have this increase the CRT considerably, comparing them with other ads where the "arrow" is not formed.
This is probably due to the fact that the effect of the bold letters helps to highlight the advertising of the rest of the advertisers.

On the other hand, ads on the Display Network are published on a large number of Internet sites, for which it is necessary to devote special attention, defining well the advertising objectives and optimizing the campaign in Google Adwords.
How would it be:

• Structuring campaigns
• Targeting ads effectively
• Creating quality ads
• Adjusting the offers

Checking ad performance

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