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Seo Techniques - The small details to take into account for positioning

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Take care of the content of all our pages and the spelling


It is important to take care of the quality of the content, which is novel and avoid spelling errors since it is not the same as your website " sell shoes" to " sell zapto" this influences the keywords, links, title and everything written the web since Google not only could not find us but also penalize us.

In the image we can see an example if we make an exact search of "zaptos"

image


Previously the companies that make seo used these errors on purpose to take advantage of if the user typed wrong a word also appeared its web, today it does not work and in fact it is penalized.

Another aspect to keep in mind is that long URLs containing keywords must use hyphen medium (-) to separate words, never underscore (_) ie for example
www.midominio.com/ordenadores-portatiles would be the correct way for the link. While www.mydomain.com/ordenadors_portatiles is not good.

An important details the searchers update the information of a web more frequently when they detect that the content changes continuously. That is, if we create new content on a daily basis, we will have a higher frequency of indexing. One way to do this is to create a community that generates content in the form of comments, articles, forums, social networks, etc.

It is useful for others to help us position our website. So we can ask our users to suggest others visit our website or recommend us. A system of membership or affiliates or of commissions, word of mouth is still effective. Even in SEO techniques.




image


Organize online contest in social networks is something that is used a lot
We can use any event to generate a low cost contest
Example on facebook a company raffle a pair of speakers between users correct the result of a football game.




image


An event can be used to segment the user since it will not be the same as a football game than to ask who will win the p . Pulitzer to journalism. An event can attract many people, the campaign is very low cost, it is measurable because it can know how many users participate and tends to build loyalty to users.

Myth: an ugly web tends to be more successful


In terms of design and optimization, one of the myths is that an ugly website tends to be more successful than one with spectacular visual art.

If we take into account that the user takes about 5-10 seconds to evaluate whether the website is useful or not, we must make the design transmit its marketing message to its visitor, product or service we offer, aspects of reliability and usability .

If we distract the user with many images, animations or do not see what you are looking for, you will simply go for it, it is generally said that a web with little design but very orderly will be more successful.

Here you have to see extreme well-designed design and poor content or very good computer content and poor design. Balance is important to know how to use images when they correspond without flooding the web, for this Google does not say that the text should occupy at least 15% of all the web.

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