Question

SEO - Keyword list

Answer 1

As a first step we try to identify a list of keywords related to the business of the company:
If you enter Google.es and place in the search box one of the keywords with which the business will be indetified, a list of them is obtained:

For example, when you enter the page of Google.es and place the word "course" you can see the following recommendations from Google:

These words that Google.es shows are the most searched within the search engine and turn out to be a combination of keywords.
If you continue to place keywords in the search engine you can create a list of words to be used in SEO positioning.

In turn, Google provides a free tool to obtain keywords:
The following phrase is entered in the search box on Google.es: "Google tools keywords".
The first result observed is:

Click on the link to enter the site and place the keyword you want to analyze, for example: "course"

The result is as follows:

Then they will begin to mark those keywords that are relevant to the business, where Google will begin to save.

Finally, they will be saved in a CSV format for Microsoft Excel:

If a significant number of keywords have been chosen, it will be necessary to debug them based on the business idea of ​​the company.

How to analyze the competition?

If you enter Google.es and place the phrase "free courses", the
search engine will yield a certain amount of result:

Assuming that the URL that is first in the list is from the competitors, an analysis of it will be done through Google Adwords.

Where the website says the competition site was entered.

Google throws a series of keyword ideas based on the competition's website.

Other considerations

Keywords should also be considered based on:

Its popularity:
It is useful to choose key phrases that contain between 2 and 5 words per sentence, it is also advisable to use words that are usually poorly written in the search engines. For example: palavras for words.

The competition they have:
It is recommended to use a set of keywords that fully identify the Web.


The relevance they imply in terms of marketing:
The specific and accurate keywords must be provided to the products and services of the Web. Because they have less competition and can ensure more classified visits.

The relationship that exists between the keywords and the content of the Web:
It is not just about choosing the keywords that are related to the content of the Web, but those that users can use to find similar sites to the company. If a Web has content greater than 250 words, it is convenient to use combinations of 3 keywords.

As you can see there are a variety of techniques and concepts in terms of Web positioning but the concrete thing is that you must work assiduously in this technique and spin more and more to achieve the goal.

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