Many businesses that have a web page as the main means to reach their customers, see how the acquisition of customers through it is virtually nil at the beginning. This is due to the fact that the website is not positioned on Google or other search engines and that it has not had any kind of impact on social networks, but to get out of the way we can use the ad portals to get customers.
I am not a marketing expert, nor am I going to fool anyone by telling him that this method guarantees us great income, but it is a way that we must exploit, since we can reach many potential clients. In this article I will give a series of tips to use these ad portals effectively and as I say, I am not a marketing expert, but they are common sense advice and I have proven that they work.
Advantages of using ad portals
The main advantage is that it is a free resource (some portals also offer payment options to advertise) that we can exploit to make ourselves known.
Another of the great advantages is that some of these portals handle large amounts of traffic, so we should not miss the opportunity they give us. You can see for yourself how published ads can be positioned in search engines in better positions and faster than your newly created sales website. These ad portals also allow us to more easily reach social networks.
Some of the ad portals that allow you to advertise for free are:
Tips for using ad portals to get customers
First of all,
we must know the product or service that we are going to advertise,
this guarantees us that the ad we are going to write has no blunder. An example that I have personally lived within my field (architecture and building), is to see how some announcements of report writing services name the obligation of the realization of these reports by X decree or Law, but in reality, the regulations named no It establishes no obligation but a recommendation (oblige and recommend are very different things). This lack, apart from creating a bad image, can lead the client to think that we are trying to deceive him, so let's avoid these practices.
In relation to the previous advice,
we should never fall into spam, that is, create ads with little descriptive content and on an ongoing basis
. Our ads always have to be
written in a professional manner (it is very important to take care of spelling mistakes) and we must include information that demonstrates the legitimacy of our company
(phone number, email, office address, etc.).
We must not forget to put a means of contact
, be it telephone, fax, email or contact form. Nowadays the impact of the messaging programs (
WhatsApp
, Telegram, etc.) has made them a very good option to contact potential clients.
Do not resort to deceptive advertising to try to attract more customers.
We must never put prices that are far from reality or offer services that are not within our means. Personally, when I turn to these ad portals, I try to avoid talking about prices in the ad itself and instead, invite the potential client to request a quote.
Finally and as personal advice, I recommend using a close and honest language avoiding technicalities, but without losing professionalism. Remember that these ads are like a letter of introduction of our services or products that serve as an approach with potential customers.
