How to write good texts on Instagram?
Indeed, Instagram is (almost) all images. Users pay close attention to the feed they are visiting, the designs, the colors ... and, in a matter of seconds, they decide whether or not they want to follow an account. However, you cannot forget the texts that accompany your illustrations. A good caption will make you connect with your users , you will be able to speak directly with them, you will have the possibility to ask them questions, to interact, to make them laugh ... and, of course, to increase your visibility thanks to the hashtags. Not to mention that the more likes and comments one of your posts has, the more engagement your account will have and your chances of being featured on the network will increase .
Therefore, in addition to taking care of your photographs, you should also do the same with the descriptions, but how to write attractive texts on Instagram?
The important thing, always at the beginning
When you see a post on Instagram, no matter how long the text you have written, only the first two or three lines will be shown. Later, if you want to continue reading, you will have to click on the "see more" button.
Hence, our first advice is to go straight to the point , at least at the beginning, to get the attention of your audience and that they are interested in continuing to read the rest of the caption.
Does that mean it's better to keep the descriptions short? It does not have to, everything will depend on what you want to tell, in fact, many accounts write extensive texts and with great results, but it is recommended that what you are interested in highlighting is in those first lines.
Do not write the first thing that comes to mind
If you regularly write content for a blog , don't you write the first thing that comes to mind? Well, on Instagram you have to do the same.
Before uploading a post, prepare different drafts and stick with the one you like the most. Inspiration does not come out of nowhere, you have to work on it and, from there, observe the statistics that the platform offers you to make the changes that you think are appropriate, modify the strategy, bet on longer and shorter Instagram texts, with more appeal to the reader ... but, importantly, spend time on your posts . Only then will you improve!
Hashtags? Yes, but no more than seven
There are many companies that think that to reach their target audience, they need to include a large number of hashtags and, we have to tell you, that is not true.
What is there to do then? Be strategists! Here are a few tips about it:
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Place the hashtags at the end of the publication so as not to interfere with the reading, although, if you wish, you can also add some throughout the text as long as it is placed naturally.
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Only use hashtags that are consistent with what you are dealing with , otherwise, you may create some rejection. Think that users are looking for topics they want to follow and, if they come across a post that has nothing to do with it, they may get upset and your brand image will be affected.
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Don't always include the same hashtags . Make variations, for example, every month, and observe the results.
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Don't forget to measure and analyze . You can create an Excel with the visualizations that these hashtags generated to help you in the following posts.
Make calls to action
As we told you in the introduction, the great advantage of texts on Instagram is that it gives you the opportunity to chat with your users and connect with them. Do not miss it!
Make calls to action, ask them something, ask them for advice, run giveaways that include the requirement to tag their friends ... in short, be dynamic and little by little, you will see how your metrics improve.
The tone, casual
As you know, each social network has a specific tone and, if you want to write attractive texts on Instagram, you must adapt to the social network and bet on cheerful and carefree captions in which you use emoticons and in which you talk about yourself. with the followers.
What do you think of our tips for writing attention-grabbing texts on Instagram? Ready to get them going? Of course, always remember to follow a strategy and think in advance what you are going to publish and what your target audience is . So you can also write captions completely adapted to them.
