TikTok is a fast and dynamic platform. It serves to popularize entertainment content among the masses..
Thanks to this, TikToker's fame is growing, and he begins to monetize videos on Tik Tok. He succeeds with the help of advertising on the site. The principle of its operation in TikTok is similar to the one that is practiced on Instagram, but it has its own subtleties.
Benefits of TikTok Advertising Solutions
Talking about Instagram dying gets people excited. Work, business, entertainment, education - all of this is concentrated on Instagram, which is why the platform is estimated to generate the highest income..
Tiktok is new, but it is already competing with Instagram in terms of ROI thanks to its rapid development. This is not the limit. Now you can make money in Tik Tok.
Now it is important for a blogger to be present on the Chinese platform in order to maintain popularity and income. Potentially, this application will make you earn more, easier and faster, so it's better to learn about how advertising works in Tiktok..
System advertising in Tik Tok
Internet users know that custom advertising has gained popularity. It is beneficial to both parties, and also brings more responses, and subsequently income. But in the base of each application, system advertising is also developed.
The essence of its work lies in the fact that a person pays a fee, and his offer is distributed across the platform. The price of this type of advertising in TikTok starts at $ 6. It is implemented in two formats:
- Brand Takeover is a short video that the user will stumble upon when they open the application.
- In-Feed Native Video is an advertisement that pops up while watching a feed.
Both options are suitable for both small and large-scale TikTokers. In the Russian Federation, each user can order the service, but only In-Feed Native Video can really be created on his own.
For large bloggers, TikTok has developed a Hashtag Challenge. Its cost starts at $ 60,000. The high cost is justified by the fact that this ad format in TikTok allows the user to place his banner on the main page of the site. It will report on the blogger's challenge, during which prizes are awarded for participants.
The rest of the formats are not yet available to the Russian tiktoker.
Custom advertising in Tik Tok
Popular bloggers have earned credibility and reputation among businesses, so they are listened to more often. It is profitable to advertise a product, service or order an advertisement from a blogger in TikTok with a large audience, but it is not a cheap pleasure.
Reasons why it will cost more:
- Advertising submissions are targeted at the target audience. In order for the blogger to reach the user that the customer needs, it is important to create a suitable creative, raise a topic close to the payer's business or service.
A video with such content will fly into the Tik Tok rivers more often at the customer's target audience. Realizing creativity is more difficult, so the cost rises. - Videos of a millionaire blogger will often be featured in recommendations, so it's better to advertise on TikTok through it. Such a user will charge a higher fee as it covers a lot of people.
Why advertising in Tik Tok is convenient
TikTok has created an exchange for customers that analyzes the effectiveness of each blogger's ad feed. It contains statistics, reviews, results and prices.
On the exchange, you can choose a ticker that is close to the payer in terms of price and target audience. Communication can be established directly, without the presence of managers, so negotiations will be faster and the information will be authentic.
Advertising submissions from bloggers in Tik Tok
There are three types of advertising on TikTok, which is published through a reputable TikToker:
- Feeding occurs before the main roller starts. This type is common but reaches fewer people as ad videos are flipped more often. There is no warm-up and feed is fast. Not all users like this approach.
- Creativity is a handy tool as it attracts a lot of users. Advertising eyeliner goes unnoticed, and its plot is unobtrusive. Nativeness is important for people, so creating this type of ad on TikTok is profitable.
- Challenge is an expensive way to advertise a product or service. He brings a lot of responses, reactions from people. The advantage of submission is the high interest of the audience, since they receive real benefits in the form of gifts on Tik Tok.
It doesn't matter how many subscribers are in TikTok, advertising can be ordered with any value. The main thing is to have an amount that will satisfy the blogger, as well as suitable content to attract an audience.
If the tiktoker is not satisfied with the payer's page, he will not cooperate, as this will affect the authority.
Advertising prices in Tik Tok
Each blogger has different rates, but the difference is small. Factors affect pricing:
- The complexity of the presentation.
- The number of subscribers and reach.
- Payer's requirements for the total.
If the final goal is 10-20 thousand views, then you can create an advertisement on TikTok with the help of an average blogger. The cost varies from 20 thousand rubles.
Views of a million or more will cost the customer a lot more. The budget is from 320 thousand rubles.
This is the base price of a typical ad submission, but a creative can seriously change the amount. This is especially true for those commercials on which a lot of money is spent because of the scenery, costumes or guest stars.
How to create an ad in Tik Tok
Users can submit advertising feeds themselves using the TikTok system. This is not a very difficult procedure, but it takes time.
- You can connect advertising in TikTok through the advertising account. Register your account on it, and then go to the section called "Create Advertising".
- Next comes the setting. Select the area where the project or service is based. If it is the Russian Federation, payment and income will be calculated in rubles.
- Next, a form with a questionnaire flies out, which is filled with information.
- After registration, access to the "Campaigns" section will open, and then to the "Create" function.
- To place an advertisement on TikTok, it is first configured. To do this, select the purpose of the feed. You need to understand what kind of ending you need: awareness raising, views or conversions. Choose a goal from the five suggested in the section.
- Then decide where the ad will be. If, in addition to TikTok, you need more platforms, mark them in the list.
- Announcement is a necessary configuration step. Post a link to be the endpoint of the user, and add keywords, categories, and descriptions to the video.
- To make your ad placement on TikTok successful, indicate your target audience data in the next section.
- Plan your daily advertising budget. Here the minimum is 2,000 rubles. You cannot skip a step. Here, select the speed of the campaign.
- The final step is uploading a video or creative that engages users.
The advertising campaign will be published when it is moderated.
Stages of working with a blogger in Tik Tok
It is better to start cooperation with a reputable tiktoker not with his search, but with a questionnaire survey of goals and objectives. Prepare information that will be needed for advertising, so as not to waste the person's time.
- Goals. Analyze the proposal and indicate it. This can be the sale of a product or service, a message about a brand, recruiting subscribers to promote an account, or promoting creativity.
- The target audience. It will be easier for a blogger to work if he immediately understands for which user the feed is being created. Also, the customer can find a Tiktoker among the desired target audience. This will make it easier to work on both sides.
- Search for a blogger. Here it is better to go to the TikTok exchange, where statistics and campaign results are provided. Searching in the application by key phrases or through challenges is also an effective solution.
- Discussion of conditions and prices. Here the payer personally or through a manager discusses all the details of the campaign. Communication can take place on the platform or through mail, exchange or other social network.
At this stage, it is best to follow manners and conduct business correspondence. Be tolerant and clearly explain your desires so that everyone understands the terms of cooperation.
These tips will help you to achieve results quickly, as well as find a person who can become a colleague in the future.
Earnings from advertising on Tik Tok
Making money from advertising in TikTok is a profitable solution. The user can do this, but first you need to promote your account and increase the scale of your presence on the platform.
Start with content that engages your audience. To do this, you need to come up with intriguing themes, descriptions, costumes and sets. Video quality is also important for perception.
Designing your profile is a way to retain your audience. Choose a beautiful photo for your profile picture and add information about yourself.
Hashtags will help promote creativity in recommendations and attract more audience to your account.
Tiktoker can start advertising someone else's content with 1000 subscribers. If the reach is good, the ad is thoughtful and native, then buyers will come back or recommend you to others. Later, subscribers will increase, and the sales funnel for advertising will begin to work.
Don't take every order as if it were your last, because it can diminish the value of the opinion. Check the payers, as advertising charlatans and scammers is not profitable in the long run. In the process, the credibility of the audience is lost and subsequently popularity and income.