The popularity of TikTok is constantly growing, so the developers decided to keep up with other platforms and interact more with brands, companies and entrepreneurs..
For this, the TikTok Shop function will be introduced on the platform - it will allow brands and companies to sell their goods and services directly to consumers. This will help monetize TikTok in a new way.
In the summer of 2021, testing of the function began in Europe and Indonesia. To this end, the developers began to cooperate with Hype, which promotes the option through direct sales of things to users..
Why Tik Tok Shop is needed
Prior to that, the platform often promoted the goods and services of companies through Tik Tok challenges. You could often come across videos with a unique challenge hashtag, which then went viral and spread over the social network.
In pursuit of popularity, users bought a product or product and tested it in their videos. And so the sales went on. For example, recently a video on how to make a delicious dinner of tomato and feta cheese went viral in TikTok..
While these videos were at the peak of popularity, users bought packs of feta cheese to try the recipe. Also popular in the American Tik Tok community were American Eagle leggings and Ocean Spray juice. These products were also snapped up by users who wanted to shoot a viral video with them and promote their account.
Therefore, the developers believe that the Tik Tok audience is the most loyal to advertising of goods and services. On Instagram, for example, users do not have as much trust in bloggers as they used to, and in advertising in general because of disappointed expectations.
In Tik Tok, ordinary people advise other people to buy something, so they rarely doubt the quality of the service and goods. Moreover, shooting videos with a viral product helps to advance. This explains why the developers think the TikTok Shop feature will come to users.
Tik Tok Shop in Russia
While testing in Europe has not ended, so the developers do not have an exact date for the TikTok update. If testing is successful, users will use the option and buy, TikTok will continue to conduct tests in other countries.
Most likely, the TikTok Shop will be directly related to the TikTok balance, all calculations will be carried out within the application and the withdrawal of money will be in the same way.
When the developers see that the option comes in in all countries, they will introduce the Tik Tok Shop. However, up to this moment, it may take a month, or two, or a year. Therefore, it remains to wait for testing in Russia to see what the Shop section in Tik Tok is.
How to enable Tik Tok Shop
If you are really interested in trying this option, you can apply for a TikTok tester. Then you will be able to see possible updates before others and check them. To do this, use the instruction:
- Go to TikTok and log in to your account.
- Open the settings - for this, tap on the three dots in the upper right corner.
- Scroll down and select the "Become a TikTok tester" option.
- Next, you will be redirected to the Google mail authorization page. Log into your account.
- Click on the "Participate in testing" button.
- After that, you will be sitting in TikTok through the beta version and will see updates before others. You will most likely be able to try the Tik Tok Shop in Russia earlier.
This way, you will be able to see the innovations and unique features of the store at TikTok before others. Be in trend ?