The landing page is often used in online marketing. This plays an important role in attracting new users of a commercial website and thus new customers. You can find out exactly what a landing page is in this article.
This is a landing page
Landing page means something like "landing page". It is therefore the page on which a user or potential customer first "lands" after they have clicked on an ad or a search result, for example. The goal of a website operator is to keep the new user and turn them into their customers. To do this, he has to create a landing page that is designed as attractively as possible. It is part of the marketing.
The landing page is usually not the start page of a website. Instead, it is optimized for the purpose of appearing as high up as possible in search results. SEO measures are taken for this - you can find out what exactly SEO is here. In addition, the design and structure of the landing page are tailored to the target group. A first-time user should find their way around immediately, feel comfortable and receive exactly the information that was promised in the ad or in the search result.
Content of a landing page: call-to-action
If a user clicks on a search result on Google or on an advertising banner on the web or, for example, scans a QR code on a product, they land on the landing page. There he will find an informative and appealing overview of the respective offer. In addition, there is usually a call-to-action, i.e. a request for action.
A call-to-action can, for example, be a "buy now" button with which the user can take advantage of an offer directly. However, it can also be a request to install an app or to register. If a user reacts to a call-to-action and carries out an action, this also means conversion : "transforming" a passive page visitor into an active user..
These are the goals of a landing page
A landing page has several goals. It should generate more traffic on a website, i.e. attract more users there and keep them there. This is to spread the content of the page. Another goal can be to obtain customer data, for example by registering. Ultimately, new customers (leads) should be won and thus sales increased.
