Question

Free tools for SEM campaigns

Answer 1

This type of tools help to make the advertising investment as profitable as possible and also some are totally free.
In this tutorial we will talk about them and what their benefits are.

Google Traffic Estimator is a tool that allows you to know the number of searches, cost and traffic that each of the keywords used for the campaign have had.

Once the keywords have been determined, different combinations must be generated to find out which ones would be the most relevant.

Adwords Generator is a tool that automatically generates the combinations of the chosen keywords. At the same time it detects possible combinations that for a person can go unnoticed.

Google Insights is another recommended tool to use in advertising campaigns. It is quite friendly and above all intuitive. It allows checking which are the tendencies in the searches of key words that have been selected to know in which space and time they are more looked for by the users. In this way you can optimize the campaigns to carry them out at a certain time and place.

Adwords Campaign Creator presents a simple and very practical interface for the user. This tool generates a file that can be exported to the Adwords Editor.

The mentioned tools are only a small part of a wide variety of utilities that can be found in the network to optimize the SEM campaigns in Google Adwords.

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