Question

SEO on-off page

Answer 1

Search engines are based on certain parameters to know that it is a website, its positioning is based on HTML tags (you have to try to avoid its abuse), the content of the page (avoid duplicate content), the prohibited practices (not put hidden text, avoid excessive use of keywords) and those who have doubts (show different pages to search engines with respect to what visitors see).

On the other hand the SEO off page is about all the actions that can be performed outside the page to improve SEO positioning. Google's pagerank allows relevance to the sites your search engine visits based on the contents and external links that can be obtained. These links play an important role in the SEO off page , as they represent actions external to the site that can substantially improve SEO on the page. At the same time, the links should be as high as possible, that is to say that they are linked to important sites.

The Link Building is the technique used for the construction of links, these can be acquired through registration in the search engines, in directories and exchanges of links, among other modalities.
The links obtained through social networks are called SMO .

Another element to take into account in the SEO Off page is geo-positioning.

The SEO off page does not depend on the internal actions that are carried out, it depends on what the others say about the site in question. The links should be directed to pages that have the theme of the site, as far as possible verify that they are quality links (places that have a certain reputation on the Web), also be careful with the purchase of links since Google does not admits that practice.

Quality content will be linked by other sites and will help positioning. In addition, the social profiles must be updated and the interaction with other users must be promoted. Google+ is a social network that is becoming increasingly important in SEO positioning.

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