Question

SEO strategies for videos

Answer 1

It must be clear what are the objectives to perform the SEO for videos, which can be; improve the location of certain keywords to increase traffic, generate a brand image in order to reach the maximum possible audience or get links to the video where it will be necessary to allow it to be inserted in other websites.

The content of the video should be attractive, it is useless to make an excellent production with striking effects if the content of it is not of interest to people who see it. SEO for videos works with the same directives that are used to position Web pages. Keywords play an essential role in positioning. When searching for keywords in Google tools, it should not have too much competition.

The keywords must be included in the title of the video. In turn, the title should be as specific as possible.
The description must also include keywords that seduce the user to enter the link to watch the video. Labels are also key, you have to choose them carefully so that users can find the video and see it. Another element to keep in mind is that the videos must be public (not private), but the possibility of being seen is being limited.

The videos must be of short duration. According to studies, the level of attention decreases after 120 seconds.
The content of the videos must endure not be limited in time as would be the promotion of an event. If the videos are going to be embedded by other users it is not advisable to place watermarks on the content. In addition you have to be careful with the closing of the videos. It is useful to use phrases in the closing like; Visit my page, comment on this video, or share on Twitter or Facebook.

To optimize the keywords you can use the same youtube search engine. If a keyword that has to do with the content of the video is placed in the search box, youtube Instant will display the most searched keywords. They will serve as a reference to use when positioning the video.

The categories in which the video is placed will also affect SEO positioning. Always remember that the categories have to do with audiovisual content. The thumbnails also have their weight in the SEO for videos , as it helps the click generation. It is also useful to have the tags suggested by youtube. These appear when they are being written in the video edition.

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