A logo helps customers instantly recognize your brand from the competition. There are 3 main types of logo: only text like Google, text + symbol like Nike, and only symbol like Apple. Chances are, you're better off choosing one of the first two types. Because the symbol-only variant works best for brands that are already well known..
No matter what type of logo you choose, you should always try to make it: simple (easy to describe), memorable, durable (so that it remains relevant even after 10 years) and flexible (should look good on different objects, be understandable in black and white).
In our search for a truly free logo maker, we tested two dozen online services. Most of them allow you to create a logo, but to download it they require you to pay from 300 to 3000 rubles. In our review, you will not find such. Therefore, the list turned out to be small, but this is all there is on the Internet..
Shopify Hatchful
Shopify is one of the most popular ecommerce website builders out there. And Hatchful , his logo maker. It is based on machine learning: by answering four simple questions, you will receive over 150 logo templates according to your preferences. After that, you can choose the most attractive one and adjust the colors, shape and arrangement of elements.
Once you're done customizing, click the Download button and you'll instantly receive 16 PNG versions of the logo by email, including images optimized for Facebook, Instagram, Linkedin, Twitter, Pinterest, YouTube, and a website favicon. There will even be versions with transparent backgrounds - great for both website use and print..
Hatchful is so good that it is hard to believe that the service is free. And although you can make few changes to the templates (you cannot, for example, create a new icon), the design looks pretty attractive from the very beginning.
UCraft
UCraft is a website builder with templates, cloud hosting and more. And as a bonus, the developers of the service offer a free logo generator. If you know what you want to get and don't expect the service to do all the work for you, you should try it. In fact, after the logo is created here, you can hand it over to a professional designer for more thorough processing.
The editor is very simple. In it you can select icons, add text, choose a font and colors. The UCraft collection has over 1 million searchable icons. For example, if you have a smartphone repair company, you can find several dozen phone icons for every taste. Logo with transparent background or high resolution PNG file is free to download.
Namecheap
If you want to start brainstorming with a few simple ideas, then try Namecheap . First enter the name of the company, then answer a few questions. After a few seconds, the service will show you several logo options.
It will combine the fonts, color palettes, and icons that you chose earlier as the most appealing. As you scroll down the page, the service will generate new options. If you like something, then click on its image and adjust the color, text or icon.
If you need to show the logo to business partners, the quick publication function will help. You can download the entire package as a zip file. The text file in it will contain information about the fonts used and about the icon designer, so that you can make additional changes yourself or use the services of a designer.
Canva
Canva offers free and paid templates for social media, flyers, invitations, business cards and logos. With an impressive library of templates, a huge number of interesting options can be developed.
Choose from templates and then change text, colors, fonts and other design elements. The finished logo can be downloaded in PNG, JPG or PDF format. But there is one drawback - the logo on a transparent background is available only in the paid version of the service.
The only downside is that the templates can be used by other users. So don't be surprised if you come across something very similar to your design somewhere on the web. However, one has only to show a little creative imagination, as a typical solution will turn into a unique and inimitable logo.
SquareSpace Logo
Squarespace Logo is a logo design service from the popular Squarespace website builder. However, you can start working with the service without a Squarespace account. Please note that there are no templates, simple layouts, or ready-made color palettes here.
And don't be intimidated by the prospect of starting from scratch - the tools are pretty simple. Just click on any text field or icon and select the desired design element. You can change the font and colors, and the size and location of objects can be easily changed with the mouse pointer.
Low-res images are free to download, but high-res images cost $ 10. If you are already a user of the Squarespace platform, then there is nothing to pay.