It is easy to promote on the platform - the content quickly gains views and comments. But this does not mean that you upload a meaningless video, get ratings and fly into recommendations, and then popularity.
Do you want to make money on Tik Tok right away and find your loyal followers? You need to work on the content, as well as learn the hidden tools and tricks for promotion. We will analyze this in the article..
Tips for promoting in TikTok
Before exploring the list, take a look at your videos. The main requirements for them are:
- Shooting quality. Shoot with professional cameras or smartphones with good resolution. Take your time to shoot so that the details are not smeared and users understand what you are showing. We have already told you how not to lose quality on Tik Tok.
- Plot. The video should have a goal - to entertain users, meet subscribers, familiarize themselves with interesting facts, books, TV shows, and so on.
- Hashtags. Videos without tags rarely get into recommendations - mostly from popular bloggers. Read our blog and post hashtags on Tik Tok, so as not to overspam.
- Compliance with platform rules. Violation of the rules on Tik Tok sooner or later leads to a ban or complete blocking of the author, as well as to complaints from the audience.
- Good sound. If the melody or voice disappears during editing, the song with the voice interferes with each other, replace the voice acting on the video. Otherwise, no one will understand anything, and this will negatively affect coverage.
If the content meets these requirements, half the battle is done. Now move on to learning life hacks for promoting Tik Tok.
Errors in videos
If you deliberately make mistakes in your speech, description, or captions, you get more coverage. Users often feel that they need to report a bug, even if they have already said so..
This is a kind of byte for comments. As a result, you get a lot of error messages, coverage and views. The content that follows this is easier to move into recommendations after such bursts of activity.
Where to find ideas for Tik Tok
Если вы не можете придумать сюжет к ролику, зайдите на страницу зарубежного тиктокера. Чаще западные блогеры вводят тренды в Tik Tok, а в России и странах СНГ их уже развивают через пару месяцев.
Если вы найдете крутую идею и повторите ее раньше других, видео пробьется в топ, а вы получите просмотры и аудиторию.
Если вы найдете интересное видео у подписчика, добавьте его к себе в ленту и запишите комментарий. Или сделайте дуэт. Так вы повысите лояльность подписчиков и поможете им продвинуться. Аудитория будет благодарна за такой интерактив.
Придумывайте челленджи для Тик Тока
Челленджи быстро продвигают ролики. Если пользователь придумывает вирусный клип, который собирает просмотры и охваты, его повторяют другие ради такой же популярности. В итоге все равно больше продвигается сам автор.
You can come up with your own Tik Tok challenge. To do this, look at similar ideas, develop your story and shoot a video. But do not publish - review, show family and friends to find out the reaction. If the content seems to be good, try uploading it.
Make a Tik Tok tutorial
Users love videos to their advantage. Create a tutorial in which you can show how to paint, shoot a video, take care of your skin, or cook a particular dish. Such clips gain views quickly, as users can use this information for themselves.
Use color filters
Cool effects in a shade of blue or purple statistically get more views. In psychology, they believe that the blue hue is relaxing, and this is what you need after a working day. Cold-filtered clips get a quarter more likes.
How to promote your Tik Tok
To promote a profile, you need to release general videos. For example, you are a veterinarian, talking about work and showing animals. Now among the hot topics is the psychology of couples and family relationships.
Interact with other bloggers on Tik Tok
Joint videos of bloggers and mutual PR help to promote, so Tiktokers exchange their audience with each other. You'd better find someone who has a similar target audience and the same number of followers.
Record reactions in Tik Tok
React to videos that get a lot of views. It is better to use videos from foreign tiktokers. On reactions, you can get an equal or more number of views, likes or comments, since the audience follows this user and the content that is associated with him.
Don't change the theme of your account
Last but not least, stay true to yourself. If you have chosen a niche, figure it out. Your audience will not understand videos with great topics because they followed you for other content. As a result, there will be unsubscriptions. So if you want to shoot a fun or expert video on Tik Tok, do so, but touch on the blog topic.