- STAT Search Analytics is an extremely attractive instrument that we can use if we want to make the most of those keywords or keywords that are not working well at all
- We review the functions of this application that can help you in the development of your SEO strategy, obtaining the best SERP that you are able to obtain depending on the case
The work to appear in the best possible position in the search engines is, we could say, truly endless. You've probably spent hours and hours trying to get the best possible results, and it's still not enough. So, if you are not satisfied with the performance of your keywords, or you want to take advantage of them more, in this article you will discover how to make the most of your keywords. And for that, we will use STAT ..
Indeed, we are referring to STAT Search Analytics, one of the most interesting analytics platforms that we can find today, and a service from which there are several things to reflect on and learn from.
But what is STAT and how can it help us?
If you haven't come across STAT before, it's a full-scale ranking tracker, but it's also fantastic for a lot of other things, like SEO analysis and search intent, an otherwise competitive tool..
As we already know, a better position in the ranking means, in general, an increase in the traffic of our portal. Therefore, knowing where the SERPs are and what is valued can be decisive for your strategy .
STAT solutions for your keywords
dynamic tagging
Dynamic tagging allows you to group keywords based on criteria you've previously set. They are then automatically populated daily with keywords based on modifiable filter criteria ..
Thus, you have the ability to create groups of keywords with any criteria that is important to your business. A great grouping criteria to set here is keywords based on ranking position.
For example, flag keywords that are just outside the top 5 or 10 positions and add a traffic benchmark, to discover which keywords with potential need extra effort.
In this regard, you can use STAT to set up dynamic tags that monitor for keywords within specific snippets. If they aren't working right, those snippets need some changes.
So if you're tracking keywords for a client, this is a great way to see how they work. You can look at what the competitors are doing as well, and you will get several certainties about the interest of the public .
Data views
Organizing the data you collect is critical, as is organizing it to make it meaningful. With STAT, you can contain all of your must-have keyword groups and tags in one place .
Keeping selected tags in a data view means you'll have a single pane of metrics for your chosen keyword groups. For example, you could easily put together a view of tag data that reflects the tactical aspirations of the customer, whether it be industry sectors, services, or locations .
If product categories are important to your customer, you can set up a data view that contains tagged keywords like shoes, sportswear, swimwear, or any other specific attribute.
Tags tab
If you're looking for a quick check on how that specific set of keyword groupings is performing, there's a clever little feature in STAT that allows you to compare all the tags and review how well each one is performing in terms of online visibility. . And that's the Tags tab.
This feature is great because it allows you to see the performance of all those tags in a single section, without distractions. You will have in front of you an overview of how your SEO strategy is progressing and where you should focus your attention based on what you have considered to be the most important metrics within your campaign.
Visibility
Another key piece of information is knowing who you're up against with the keyword sets you've gathered. You can use STAT to see the share of voice in that specific set of keyword tags , thus naming the visibility of a certain set of keywords in Google.
That is, if you pay attention to that section, you will know specifically where the visibility of your competitors' keywords increases or decreases. So you should not neglect the data it can provide you.
Conclusions
In summary, we hope that these tips and suggestions allow you to investigate the additional value of your keywords. That information about your keywords could give more value to your previous efforts in the matter.
In addition to the above, STAT has some solutions designed for formal reporting. When you need to show the progress of a campaign, you can use its connectors to pull live data into Google Data Studio reports, making it easy for you to share information with clients.
And you, are you already using STAT to make the most of your keywords?