When we want to create content and position it on the Web, there is no doubt that one of the main things we must do is review the competition, in order to determine if it is worth creating it or not. In the event that we decide that if we are interested in creating this content, we must take the next step, which is to analyze the Keywords that the pages that rank first for this term have used. With this analysis we will be able to see more clearly based on which Keywords have positioned this content and we will know how to find keywords in a text..
What is keyword competition?
First of all we must answer the following question: What is keyword competition? Keyword competition is the level of difficulty in terms of ranking for a certain keyword in the SERP. In short, it gives an idea of how many web pages you need to beat to get to the top of the search engine rankings. Competition for a keyword can vary based on the popularity of the keyword and the industry competition.
In order to determine the actual competition for a keyword, we need to roughly establish the time it would take to rank for this term and the effort it would take to rank high for that specific search.
This is not something that we can determine exactly, but by carrying out a good analysis, the truth is that we will be able to make a good estimate of it. In addition, the fact that we know the keywords that the competition uses for a term, will allow us to use them as we wish, and also place them in our content in order to compete more strongly..
In order to detect the keywords used by a specific website, we have different options and tools that will provide us with this data, so that we can analyze it later and decide what interests us.
Importance of doing a competitive analysis
It is important that we carry out this process since in this way we will achieve better results. With this we seek:
- Find high volume keywords that have not been used
- Find opportunities with which to compete
Objectives
There are different objectives when analyzing our competition. We must bear in mind that the pillar of our analysis will be to obtain all the necessary data to have a panoramic view of our competitors.
- First we have to identify our main competitors
- We must evaluate if we can compete against them
- It is important to find our direct competitors
Where to include keywords
We must remember that the use of keywords is not only to put it in the ALT tag, but it must also be found in:
- Title: It is very important that we include the strongest keyword in the title
- Description: In the description we must include several keywords, always in a natural way and without repeating them excessively.
- Video tags: In the video tags you will have to include all the keywords related to the content created.
Therefore, below we will see different ways of knowing the Keywords that our competition uses for a specific term, and seeing this data to be able to analyze it carefully. Why do we want to know this? The goal is to get a bird's eye view of what you're up against and where your opportunities lie. In this way we will know how to search for keywords on a web page and find the keywords of a text, whether it is ours or that of the competition..
1 How to analyze Keywords of the competition
It is important that we know the keywords that your competition has used, to see what type of Keywords you are competing against, if you are creating similar content. In this case we are going to use a free program as an example of a very complete analysis for this type of analysis.
One of the tools that will give us a free global vision of other websites is Similarweb. From here we will be able to monitor the market and meet our competitors quickly and with an overview. We can use this tool for free as we have mentioned, but it also has a paid version in the event that we want to expand the information it offers.
Next we will see what Similarweb is offering us to analyze and see the keywords of the competition. We will also be able to see who our competitors are, so that in this way it is easier for us to analyze them.
Note
These are data that you can analyze to have an overview of everything that the tool offers about the analysis of other websites. You should keep in mind that these data are not exact and that the real ones may have certain variations.
Step 1
The first thing you should do is enter the following link to access Similarweb.
Similarweb
Once inside, you will see that you can put the name of the site that you want to analyze and from which you want to know the keywords with which it ranks best. In this case we have used TechnoWikis.com as an example to see who our competition is.
Step 2
The next thing you will see is the general information of the site. But in addition to this, in Similarweb we will be able to see a lot of data that interests us to analyze the competition, such as the following.
General data
Here you can see a general analysis of the web that you have entered in terms of different data. This will give you an overview of the web you are analyzing that you can compare with your data to see where each one is.
- Classification of categories
Traffic
It reveals data about how a website meets the expectations of visitors and captures their interest.
- Traffic and engagement over the past month
- Views in the last 3 months
Geographical area
Identifies the primary geographic location of a website's audience over the past month
- Geographic and country segmentation
Audience demographics
It offers the composition of the public of that site based on the gender and age of the people who visit the web.
Public interests
Audience interests reveal key details about visitors' browsing interests
All this data gives us a global idea of that web page, so that we can determine if it is a competitor for us or not.
Step 3
If we look we will be able to the competitors and similar sites that according to Similarweb we have. From here you will be able to see the main sites you compete against and find potential or emerging competitors that make content or have a similar theme to your channel.
Once you have detected them, you can analyze them on Similarweb or search for content that interests you and find which keywords were used, with the method that we will see below.
Step 4
Now we will see a piece of data that really interests us in our case, which is keyword search traffic. From here you will be able to see the top 10 keywords for that website from the free version. In the case of wanting to expand this information, you should subscribe and link your channel with the tool since, as you can see, they do not appear completely in the free version, but you will be able to get an idea of the theme.
This helps you to get a general idea of what is receiving the most traffic on this site, to use those search terms as an idea for the creation of new content. In the event that you are analyzing your web page, it will also help you to know what type of content is giving more visits and to be able to optimize it or get new ideas.
Note
Now that you know how to see the keywords with the most traffic on the websites of your competitors, what you can do is put this data in Google and see the results it returns. Based on this, you will be able to analyze the content created and see which Keywords were used, following the steps detailed in the following method.
In addition, you will be able to quickly see who your competitors are for that keyword, since they will be the pages that appear in the first search results for that term.
2 How to see Keywords (Keywords) of a Web page in code
One of the fastest and easiest ways we have to see the keywords that the competition has used to create content, is to do it through the web page code. In this way we will not need any type of tool or pay for any application for it since we will do it directly from the browser. This will give us valuable and important information to know what words have been used within content already created by the competition.
We can make use of the data that we have collected with Similarweb to find out which pages are our competition and thus be able to analyze them with this technique.
Well, to be able to see this data you must do the following.
Step 1
The first thing will be to enter the website you want to analyze. Now click with the right mouse button on the created content, and you will see that a pop-up window appears. In this case, click on "Inspect"
Step 2
The next thing will be to press the following key combination to bring up the search section.
Step 3
Now here you must write the word of "keywords" so that it finds them. Finally, you will see that all the Keywords that have been used to create that content appear.
3 How to see Keywords (Keywords) of the Web competition in image tags | ALT
Another option that you have to see the keywords that the competition has used is to see how they have renamed the images that they have used for their content. To do this, you must look for the ALT attribute in your images and see what Keywords have been awarded to you.
What is an ALT tag?
The ALT tag is used on images to describe them and inform about the type of content it accompanies and its function within that URL. This means that it is a keyword that will allow that image to be indexed in Google with that Keyword in order to position it based on the content created. We must bear in mind that although this keyword will not be visible on the web, it will be visible to the Google robot.
Why is it important to analyze the keywords of the images of the competition?
It is important that we take into account how our competition has renamed their images, since from this we will be able to analyze whether or not they have used different keywords than those of their content, and we will be able to know how they want Google to interpret them. A good ALT tag will help Google to more clearly recognize the type of content that the website wants to position with those images.
To find out which keywords your competition has used to attribute the ALT tag to their images, you must do the following.
Step 1
The first thing will be to enter the content that contains the image you want to analyze. Now click with the right mouse button on the image, and you will see a pop-up window appear. In this case, click on "Inspect"
Step 2
Now here you must look for the "alt" word in the text that appears directly underlined, to see the keyword with which the selected image of that text has been renamed. You will be able to see next to this label the Keyword used for it.
From this simple you will be able to see on your page and on that of the competition which keywords have been used to assign to the images of that text.
Now that you have all these keywords and you know the title that has been used to create this content, you can start creating yours and use them in the correct way as we have seen in other chapters of the Keywords course.
Note
In addition to these options, we have the option of using payment tools as we have seen in previous chapters of the Keywords course, such as Semrush or Sistrix to analyze our competition. In the event that you want to see this content, enter the corresponding chapter for it
4 How to see keywords (Keywords) related to our competition
Another of the tools that we can use making use of its free features is Keywords Everywhere. It is an extension that we can find available for Google Chrome and Firefox with which we are going to see how to see related keywords of our competition by analyzing a URL that we select. We have used this extension, but we must take into account that there are many others that can be used to do this analysis.
To make use of it, the procedure is very simple and we will be able to quickly see data from our competition.
Step 1
The first thing you should do is enter the following link and add this extension to your browser, which in this case will be Chrome.
Keywords Everywhere
Now you must add this extension in the browser.
Confirm this so that the extension is added in Chrome.
Step 2
Now you have to enter the URL that you want to analyze from your competition, in this case we have entered a TechnoWikis URL, and you must click on the extension. Notice that it is activated with the tab in green.
Step 3
You will see a series of options appear. Next we are going to analyze those that we can use for free and that will help us analyze the keywords of our competition.
Organic Keywords ranking (URLS)
The first option that is interesting for us to look at is the one that offers us the possibility of seeing which keywords are related to that content. In this case you must select "Organic Keywords ranking (URLS)"
A series of results will appear based on the keywords related to the searches used for that content that we are analyzing.
Organic Keywords ranking (Domain)
You can also see with this extension the main Keywords for that site. In that case you must select "Organic Keywords ranking (Domain)"
step 6
You will see that a list appears with the results of the most popular keywords for that website according to the data of this extension.
Analyze page content
Another of the options that we have available in this extension for free is to analyze the content of that URL. In this way we will see that it informs us of the number of words used and the words that are considered keywords within the content analyzed. To do this, click on "Analyze page content"
You will see that this data appears in a list.
Competitor Gap Analysis
We will also be able to analyze keywords from our competition with respect to our site. Although it is in beta phase, we can already make use of it. To do this we have to select the "Competitor Gap Analysis" section
Now we will see that we have to enter our site and that of the competitor that we want to analyze. Once we have this data, you must select "Find Keyword for my website"
Finally, you will see that a series of Keywords data appears that that page has in relation to your content and that you can analyze to create content based on this data.
Step 4
In the event that you want to save the data that we have been seeing in the Keywords Everywhere extension, you will be able to do so by selecting the option that interests you at the top.
step 5
You will also be able to see a summary of the analyzed keyword each time you put this term in Google, in some small side boxes that will offer us the following data.
General summary of the keyword analyzed
Related long-tail keywords
You can also make use of this data based on the keyword that you have analyzed in the search engine.
Note
This Keywords Everywhere extension offers more features in its paid version
5 How to search Keywords (Keywords) of the competition | Practical cases
Now we know how we can find our competitors and their keywords, and how we can see which keywords they have used for specific content. With this clear, we can carry out an analysis and search for keywords from our competition based on the content we want to carry out. In the case of YouTube, filters can be applied, but in the case of the web this is much more limited, so you must apply the different codes that we have been seeing to extract the data that most interests you.
To do this, the first thing you should do is analyze them. Next we are going to apply different search methods, so that in this way you can have a global vision of the Keywords that your competition has used for certain topics.
Search competition of a Keyword
The first thing we are going to do is analyze which web pages rank first for a Keyword that we want to attack in our content. To do this, the first thing we must do is put it in the Google search engine. Let's use the following example:
how to update windows 11
We see different results appearing on the SERP. Now what we can do is enter each of these websites and analyze the keywords that they have used to create this content, using one of the methods that we have seen in the previous sections.
Search within a site
Another of the options that we have to see the keywords that our competition has used is to do it directly by analyzing a Keyword for a specific site. Now that we know how to find the sites that are our competitors, the method that we must use for them will be the following.
Step 1
The first thing you have to do is in the search box, enter site:www.website.com with the search term you want to analyze. In the following example we have used the search term instagram stories. This is therefore what we can in the Google search engine.
site: www.solvetic.com instagram stories
Note
We can also put the web directly without www and it would be in this case site:solvetic.com Windows 11, and we would see the same results
Step 2
Now when we carry out the search, we will see that all the results related to instagram stories that are found within the TechnoWikis site appear.
combine searches
Another option to search for content and keywords while saving time is to include two terms in the search terms. To do this, type "OR" between the search queries and you will see that all the competing websites that have included these search terms in their content appear. For example:
"Instagram problems" OR "Facebook problems"
You will see that results appear with both Keywords, or separately.
You can also include more terms if you want to see more related results.
"Instagram problems" OR "Facebook problems" OR "TikTok problems"
Find an exact match
If we want only exact results for the keyword we want to analyze to appear, we have to write the word or phrase we want in quotes. For example: "Instagram Stories problems". Now we will see in the displayed results, that this keyword appears within the title or within the content.
"Instagram Stories problems"
Search by date
Another of the options you have to search Google for new content in an advanced way is to order the results by the date you select, so that you can see everything that has been published in the last 24 hours on a website. for example or the time you set.
This is a way to quickly access the latest that your competition has published and thus see what keywords they are using.
To do this you must do the search in which you are interested in the first place with the terms that you consider appropriate: 1, 2 etc as we have just seen.
"update windows 11" after:2022-09-20
Note
Remember that the term you put may appear in the title or within its content.
Search for a keyword in the title
If you want your keyword to be inside the title, you must put intitle: and then the Keyword (in quotes) that you want to apply. The search will be like this.
intitle: "update windows 11"
How to see content for Specific Keywords made in the last 24 hours
Another of the options that we have in the event that, for example, we are a current website and we want to be attentive to the new content that is created based on a keyword, we can do it by filtering by what has been created in the last 24 hours in relation to a keyword. In this way you will be able to see the last thing that your competition has uploaded, to make an analysis of it.
Step 1
The first thing you should do is enter the general Google search engine and put allintitle: + your keywords, for example:
allintitle:"iPhone 14"
Step 2
Now you must select "Tools" at the bottom of the search engine and select "Any date" - "Last hour"
Step 3
Finally you will be able to see the content created in the last hour for that keyword.
Note
You can apply the date range you want in each case depending on your needs and interests at all times.
Make use of the google search engine in an advanced way to find keywords
Remember that to make advanced use of the search engine to find keywords, you will be able to find these and many other ways to be able to do detailed searches for different Keywords in Google and see how the competition uses them, the chapter in which It talks about how to use the Google search engine to find Keywords.
Once you have found the desired content, you will be able to analyze its words with the tools that we have just seen, in order to see them in more detail.
In this way you will be able to know what you are facing and see what real possibilities you have to deal with it in terms of creating content similar to that of your competition. It is a way to take advantage of the opportunities offered by the analysis of other websites and to be able to know with certainty what type of keywords they have used to create their content.