When we face the search for keywords, we must follow a series of steps and methods so that in this way the results of our search are of quality and according to our interests and needs. However, it is possible that it comes to mind: What is a Keyword Research? What is the best way to do a Keyword Research? How to do a Keyword Research? Next we are going to solve these doubts and analyze the best way to carry out the search for keywords to create content or videos for our website or YouTube channel..
The first thing we have to keep in mind is that without good keyword research, SEO positioning for our content will be very difficult. Thanks to the Keywords, we will be able to know where we have to focus our post and set certain objectives. If we manage to master this, we will be attracting traffic to our website, but we will also be offering the user what he is looking for and what he needs.
What is a Keyword Research or keyword research?
A Keyword Research is nothing more than the investigation of keywords to find popular search terms that people use in search engines like Google, to later include them in the creation of content on that topic and thus position better within the page of search engine results (SERP) or within the results in the YouTube search engine. This is essential for SEO positioning.
What we are trying to find in this study is what keywords are used by users to find content in relation to the topic we have selected, in order to offer quality results, according to their needs and well positioned in the search engine. It seeks to position your website or YouTube channel for terms that have a greater number of searches and less competition..
Evolution of keyword research and usage
A few years ago the use of Keywords was totally different from today, since the "abusive" use of them was prioritized when creating content. Currently this is completely the opposite, since what the Google algorithm looks for is to find content in which the keyword density is natural and the content is well written and aligned with the user's search intent.
This means that we should not repeat our keywords, but simply implement them correctly and naturally in our title, meta description and content.
Next we are going to analyze all the steps that we must follow to know how to do a Keyword Research correctly to make good use of keywords in SEO.
1. The importance of carrying out a good Keyword Research in SEO
Before starting the process, we must know the importance of carrying out a good Keyword Research to obtain the expected results.
Keyword research is usually the first step in any SEO campaign. When we do this search of Keywords to find the most appropriate ones, we create the opportunity to position well in search engines, for that type of content that we have chosen. If we position ourselves correctly in the first positions of Google, we will be transforming our effort into traffic for our website, which translates into monetization or product promotion..
keyword research
Good keyword research is the main and essential for the results to be adequate.
- Word research is going to provide us with really valuable information to know the questions, problems and solutions that our target audience is looking for.
- This research should be the basis for the creation of content and the selection of organic strategies for it.
- Selecting the correct Keywords in our research will be the basis of our success in positioning.
- The creation of quality and representative content for our ideal client will make our site optimized. If the content is adequate, it will be what will make the audience connect with our website and trust it when it comes back, so we will obtain long-term traffic in many cases.
- A good job of doing this keyword analysis will make our content's results move up the SERP and thus outperform our competition.
Benefits of a good Keyword Research
If we carry out a good investigation of words, we will see that it translates into benefits for our website and our content.
- Increase visibility in the SERP
- Generate more conversions
Understand user search intent
One of the main objectives when doing a Keyword Research is to understand the user's search intention. Surely you have heard this more than once, but do you know what it really refers to? Understanding user search intent is determining what exactly that person wants when they search. If the content that you create corresponds to that search intention, there will be more possibilities for the user to enter it, since they will have found what they were looking for, and they will determine that your content is of quality if it responds to this search intention.
That is why a good keyword research will make us better understand the search intention of the users, to therefore offer quality and demanded content, and that meets the needs of the users.
Understand the competition and identify content opportunities
Another of the things that good keyword research will provide us with is the possibility of understanding the competitive landscape of that moment and having a clear image of the competition that exists for the type of content that we want to create, and if it is worth it. so worth doing.
Thanks to this research you will be able to determine the difficulty of positioning based on your competition, to make a decision on whether or not to create that type of content. If you find content that has little competition but its search level is correct according to your criteria, you will be attracting all that audience to your website or YouTube video. In this way you will also be avoiding creating content that does not have a chance of positioning given the high competition.
Helps generate new content ideas
Another reason is that thanks to a good Key Research, you will be able to find new content ideas. This is really important since we may be at a point where we are not sure what opportunities we have when it comes to making new posts and videos, and this research will help us make decisions about it and find new ideas.
2. How to use tools in a Keyword Research | keyword analysis
When we are going to do keyword research, we have different tools and methods to find those Keywords that we need to create our content according to the user's search intention.
Use related searches
One of the actions that you can carry out once you have selected your search term or topic, is to see the related searches that Google offers in its search engine. To do this you must do the following.
Put your search term in the Google search engine. We put the quotation marks so that Google interprets it as a complete Keyword, as we have seen in previous chapters of the Keywords course.
"update Windows 11"
Now you have to look at the bottom of the related results offered by the search engine. This further broadens these keywords. If we press any of these terms we will be able to have even more related keywords, which will allow you to create a matrix of keywords.
Use user questions
Another of the things that you can carry out is the information that Google offers by suggesting other questions that users have asked related to your queries. This, as well as the related searches, will offer you ideas about what users are looking for when they type that search term in the search engine.
To do this, you just have to scroll until you find this section in Google.
"update Windows 11"
With this and you can create a list of keywords around the search term that you have selected as the main one.
Use Google or YouTube search to find keywords
One of the best tools that we can undoubtedly use to search for keywords is to use both Google and YouTube search engines, making use of all the options and commands they offer for it. Thanks to these search engines we will be able to see and analyze the user's search intention, and we will also be able to filter our searches based on the needs we have at any given time.
This tool is really complete in the case of searching for keywords on the web, so you cannot miss the chapter of the Keywords course that analyzes in detail how to use it.
Another of the options that we have when using the search engines is to use YouTube in the event that what we want is to find Keywords for our videos, and in the next chapter you will also be able to find all the options and actions that you can carry out in the YouTube search engine to find content and keywords directly and filtering by the results that interest you the most.
Use Google Trends
Another tool that you should use when doing keyword research is Google Trends. With this free Google utility, you will be able to analyze the topics or search terms that are trending, and see their search volume as well as their evolution over the selected period of time. You can also analyze related search terms and see which are the main ones or those that are increasing in that period of time.
To find out how to make full use of this application, go to the chapter on how to use Google Trends to see all the uses and utilities it offers and learn how to use this tool properly.
Use Google Keyword Planner
Another of the tools that we must use when doing Keyword Research is Google Keyword Planner since it offers us different opportunities for keyword analysis both to use and to see the ones used by our competition. In the chapter of the Keywords course you will see all the steps you must follow to know how to use this tool.
Free tools to search Keywords | Keywords
In addition to the options that we have just seen that Google offers us for free and very useful, we have the possibility of using certain tools that we can find on the web for free to search for and analyze keywords.
We can find many of these tools on the web, but in the chapter of the Keywords course you will find an analysis of the best ones and how each of them is used so that you can make proper use of the options they offer.
Prioritize your keywords
Once you have selected all the Keywords that you consider you can use in your content, you must prioritize those that interest you the most due to search volume and less competition and select which ones are better when putting in titles and which ones you are going to use as secondary in content creation.
To select your keywords you must also take into account what your objectives are and what results each of them can offer you.
Well placed keywords
Now that you have seen the necessary tools to select your keywords, you must make a good implementation of them. Do not think that it is enough to just add them.
You have to know how to place these keywords in the text so that they are implemented naturally and correctly. It is recommended to put them in:
- The subtitle (Meta description)
- The first and last paragraph
You should keep in mind that the title may be one of the most important parts that the user will read first. That is why the keywords in it have a determining role. But you must bear in mind that it must appear naturally and not at all forced, making the user feel identified with the search and click on your content.
In addition to the uses that we have just seen, the truth is that we also have to include our keywords in the text, but always as we have said in a natural and unforced way. We should not saturate our text with them, otherwise our content can be considered Spam.
3. How to do a Keyword Research | keyword analysis
Now that you've seen all the tools available to you for doing keyword research, the first thing you need to do is keep a few main things in mind before starting your search. Next we will see an example of this.
User search state phases
Another thing that we must take into account when doing a good Keyword research is to analyze what is the phase of the user's search status. For this, these phases can be divided as follows.
This is the first phase that a user goes through when they want to do a search and it is not entirely clear where they are going. That is why in this phase what is generally used are long tail words since you can do several searches to see which one best suits your search needs.
In this phase, the user is already clear about what he wants to find, and is generally already with the intention of buying or accessing the selected page. In this phase, you could assess entering several options in order to compare and find the best option.
In this phase, the user has already decided whether or not to buy the product offered or if they want to stay on the website they have selected to solve their doubts or problems.
Depending on these phases, users will use the different types of keywords that are described in the following link.
Main elements to start a Keyword Research
Before starting to carry out a Keyword Research, you must take into account different aspects.
- Select your target audience
- Make a list of possible keywords
- Determine the popularity of that keyword and analyze if it is feasible to create content on or around it.
Once you have that topic selected and the target audience you want to target, you must create a keyword plan to be able to classify and select them later.
Generate keyword list
First of all and to generate a list of keywords in accordance with the content you want to create, you must take into account the following. Next we will see an example of this.
- What do you offer: Quick and healthy cooking recipes
- Who do you offer it to: People who don't have enough time to cook
- Where you offer it: Website and YouTube channel
- What sets you apart from the competition: The speed of the recipes and that they are healthy
Group Keywords into categories
To continue searching for Keywords, we recommend that you create a spreadsheet to add all of them so that you can edit it whenever you need to.
Now that you are clear about where and to whom your business is directed, you should group the theme of your website or YouTube channel into categories, in order to continue expanding your list and to make it easier for you to find related terms.
Continuing with the previous example, we could group them into four large categories:
Now that you have this list, it can serve as a guide to go looking for new keywords and what type of content to create since that would be too generic. But having this data will undoubtedly help you continue with the Keyword Research process.
Here is an example of a spreadsheet that could be created with the data we just saw.
In this case we could place them, for example, in this way, among many other possible ways:
- The title: Healthy food recipes to cook without time
- The subtitle (Meta description): In this article you will see the ten best recipes for healthy food when you don't have time to cook.
- The first and last paragraph : Today many of us do not have much time to cook, which does not have to mean that our cooking recipes are unhealthy or that we have to spend a lot of time in the kitchen.
4. Recommended practices in a Keyword Research
We have seen what a Keyword Research is and how we should carry out keyword research, and now we will see what we must take into account when carrying out this process so that we obtain the best possible results.
Put yourself in the customer's shoes
It is important that you put yourself in the customer's shoes when you go to do a keyword analysis.
Try to think of what may come to mind to those people who are looking for your product or service.
Update Windows 11
You should not be too specific and anticipate user search queries, as this could limit your performance.
How to upgrade your computer to Windows 11
Be specific but not too specific
It is important that you keep this in mind, so that you can position your content with opportunities.
Use the right amount of detail in your keyword usage to find new opportunities
make instagram reels
You should not use keywords too general, since in this way you will not offer enough details to determine the terms that users will use when they want to find the type of content you offer.
Reels
instagram
Try to find Long Tail search terms
How we have already seen, there is a big difference between the terms Long Tail or Short Tail. Although Long Tail terms have less search volume, they will be much more specific, so it will be easier for you to intuit the user's search intention with them and therefore the content will be much more adjusted to it and the positioning will be better. The longer your keyword is, the more specific the niche you are trying to reach will be, but always taking into account its popularity without being extremely specific as we have seen at the beginning.
In the Keywords chapter on the difference between these terms, you will be able to know in detail the types of terms that exist and how they can be classified.
In this way you will offer quality and interest content for searches for your selected term and this will make it better position in the SERP and increase visits to your website.
To better understand the difference between terms Long Tail and Head Tail, it enters the Keywords course chapter in which the difference between the two and the profits of each of them is explained in detail.
Take into account competition
There is no doubt that to make a good Keyword Research we must take into account the competition, since it will also be the one that guides us and helps us to decide what keywords we want to position and what kind of content we want to publish in our post. That is why carrying out an analysis of the competition, as we say, should be an important point in our investigation.
At this point you must take several things into account, so that the analysis of the other website that creates content about the same as us and belongs to our niche is very complete. For this we must take into account the following:
- Analyze Keywords (Keywords) of the competition
- How to see Keywords (Keywords) of a Web page in code
- How to see Keywords (Keywords) of the Web competition in image tags | ALT
- How to see keywords (Keywords) related to our competition
- Search Keywords (Keywords) of the competition
In the following link you will be able to find all these content developed one by one so you can do a complete and global analysis in your Keyword Research and know what it has focused and for what keywords it positions our competition.
Note
Remember that the use of keywords must be organic, natural and without forcing anything so that the text remains natural and not forced.
Now you can start doing your Keyword Research to find the best keywords that respond to the user's search intention using all the resources we have just seen and understanding what you are doing.