Question

Click valid and invalid in Google Adwords

Answer 1

When you have a campaign on a Google product many times you may be tempted to click on the ads in the hope that more revenue will be generated. But these clicks are NOT for Google, since they are generated by some method prohibited by the company. For example:

• Manual click repetition

Use of robots or programs that generate click automatically

The intention of a NOT valid click is to artificially increase the clicks of an advertiser in Google Adwords or increase the income of an editor from Google adsense
Google constantly monitors this type of actions, where the security of Google Adwords advertisers is a priority, thanks to the implementation of its information technology.
If you detect that you have been assigned invalid clicks to the campaign in Google Adwords, you will be credited the corresponding amount in the account to correct the error.

The tools available to Google for these types of malicious actions are:

• Detection and filtering techniques where the IP address is analyzed, the time at which the click is made, among other parameters.
• Advanced techniques that are exclusive and innovative from Google and therefore are secret.

When they are detected Click NOT valid Google analyzes the affected account to obtain more information about it and take the actions it deems appropriate.

The reasons why you can submit an increase in click on Google Adwords ads are:

• If a competitor has stopped running your ad, it is likely that the advertiser will receive more clicks.
• If the ad appears on a site with a large audience, it will have a significant increase in clicks and impressions.
• Due to seasonal changes or special sales.
• Modification in the daily budget. An increase in the same can produce an increase in the position of the announcement leading to more clicks.
• If the keywords in the ad are too general, they can cause an increase in ad clicks but will not be reflected in sales. The campaign designer should think very carefully which keywords to include.

In these cases the clicks will be considered valid.

What to do if invalid clicks are detected

• Identify suspicious situations
  
  
  
• Observe the changes that occur from one week to another.
  
• Compare the records themselves with those provided by Google Adwords.
  
• In case of detecting substantial differences in the comparison, send a message to Google to investigate the case, providing the following information: The campaign and the keywords associated with the suspicious clicks, the date and time they are presented, other information that is considered relevant, such as IP addresses.

---