Toggle navigation
TechnoWikis.com
Email or Username
Password
Remember
Login
Register
|
I forgot my password
All Activity
Questions
Hot!
Pending
Ask a Question
Privacy Policy
Contact
How to succeed in Google Adwords
Home
Tutorials
Digital Marketing
SEM
How to succeed in Google Adwords
(adsbygoogle = window.adsbygoogle || []).push({});
+3
votes
240
views
How to succeed in Google Adwords
asked
Jun 24, 2019
in
SEM
by
backtothefuture
(
552k
points)
reopened
Jun 24, 2019
|
240
views
answer
Your answer
Your name to display (optional):
Email me at this address if my answer is selected or commented on:
Email me if my answer is selected or commented on
Privacy: Your email address will only be used for sending these notifications.
Add answer
Cancel
1
Answer
+4
votes
Best answer
The advertising campaigns in Google Adwords must be taken into account by the companies.
Here are some guidelines to consider when carrying out a Google Adwords campaign:
Analyze the product you want to promote
It is important to know the characteristics of what is going to be offered as well as its quality in order to develop specific strategies.
Take into account the objectivity of the product and service to be presented to potential customers.
Perform a keyword analysis
Determine which will be the most representative keywords.
Google Adwords is a tool that will help a lot to develop this activity.
Define what the budget will be
The budget must be according to the needs of each advertiser.
Determine the duration
We must put a start and an end to the campaign, so that it can be measurable in terms of results.
Carry out a market analysis where you are going to act
In this way you can find the right niche for the product or service where the campaign is going to work.
If possible, determine what the conversion rate of the campaign will be.
"It's no use trying to sell ice at the South Pole."
Analyze direct and indirect competitors
The intention is to know who the competitors are and the amount of it.
By performing a search on Google you
You can know how many companies are offering a product or service with characteristics similar to those of the advertiser company.
If you put quotation marks in the search box that close the words or phrases of the product you can have a more limited result.
For example;
"Diet to lose weight".
Optimize the landing page or Landing page
This is the place where you will go to the visitor once you click on the ad.
Google Adwords is quite demanding with respect to that subject.
It will ask that certain minimum requirements be met:
Clarity in what is being offered
Relationship between the announcement and the Landing page.
The navigation system of the page should be simple
Make clear what is sold and who does it.
Provide access to different means of payment
Among other considerations.
Optimize ads
It involves placing keywords that are related to the content of the site.
Always send potential customers to the landing page and never to the official website of the company because the person can be overwhelmed with too much information and not find the one provided in the advertisement.
Track the campaign
To see how its evolution is and if it is necessary to apply some adjustments.
It is recommended to use the Google Analytics tool.
In each implemented campaign, prior analysis and decision making should be considered in the stage that is being planned.
In the analysis it is important to define which are the objectives that are pursued: branding (making and building a brand), sales, leads (overtaking, taking the lead against the competition) and the promotion of products.
When planning it must be done carefully to avoid making mistakes.
The ads can be placed in content network, display network, on YouTube, among other places.
Google Adwords offers the possibility of choice.
answered
Jun 24, 2019
by
stackoverflow
(
3.5m
points)
edited
Jun 24, 2019
ask related question
comment
Your comment on this answer:
Your name to display (optional):
Email me at this address if a comment is added after mine:
Email me if a comment is added after mine
Privacy: Your email address will only be used for sending these notifications.
Add comment
Cancel
Related questions
+5
votes
1
answer
How to create an account in Google Adwords
asked
Jun 24, 2019
in
SEM
by
backtothefuture
(
552k
points)
|
228
views
+3
votes
1
answer
How to improve the performance of ads in Google Adwords
asked
Jun 23, 2019
in
SEM
by
backtothefuture
(
552k
points)
|
181
views
+5
votes
1
answer
Click conversions in Google Adwords
asked
Jun 24, 2019
in
SEM
by
backtothefuture
(
552k
points)
|
245
views
+5
votes
1
answer
My first campaign in Google Adwords
asked
Jun 24, 2019
in
SEM
by
backtothefuture
(
552k
points)
|
213
views
+5
votes
1
answer
Types of ads in Google Adwords
asked
Jun 24, 2019
in
SEM
by
backtothefuture
(
552k
points)
|
211
views
Sponsored articles cost $40 per post. You can contact us via
Feedback
All categories
Tutorials
7.5k
Microsoft
1.9k
Android
1.4k
Security
120
Linux / Unix
543
Internet
757
Virtualization
104
Apple
611
Networks
64
Other Devices
321
Other Applications
184
Hardware
19
Development
53
Digital Marketing
47
SEM
20
SEO
25
Social Media
2
Databases
14
Graphic Design
30
Guides
794
GraphicDesign
54
Networking
4
PlayStation
186
Gaming
55
Linux/Unix
85
Manzana
33
Otherdevices
38
Otherapps
49
Digitalmarketing
39
Safety
1
Developing
2
Help
685
Social Networks
34
Android Tutorial
549
iPhone Tutorial
267
News
17
Social
6
Phone
11
Telephone
9
Applications
167
Smartphones
3
Cell Phones
11
Applications
25
Travels
6
Photo
21
Education
18
Games
25
Internet
14
Music
8
Technique
10
Video
6
Windows
5
Apple
2
Cell Phones
3
TikTok
216
Trips
2
House
1
Operating System
5
Tips & Tricks
892
Solutions
6
Tutorials
3
FAQ
1
Applications
5
Cell Phones
2
Tutorials
4
Computers
6
Tutoriales
2
8
Technology
2
In Computers
1
In Applications
2
Tutorials Tutorials
9
Applications Applications
25
Aplicaciones Applications
4
Devices Devices
5
Tutoriales Tutorials
1
Tutorials u00a0 Tutorials
2
Applications u00a0 Applications
2
Devices u00a0 Devices
1
OS OS
1
Etc Etc
2
Most popular questions within the last 30 days
Please leave a comment about whether the solution works or not (with device model)
[X]Close
10,659
questions
10,791
answers
510
comments
3
users