Question

Types of ads in Google Adwords

Answer 1

Introduction

When you create a campaign in Google Adwords you have the possibility to access an interesting variety of ads.
The type of ad created will appear in the results of the Google search engines.
You can create text ads, for videos, including images, Wap ads (cell phones), ads for applications, among other types.

Each ad will provide the appropriate benefits to each advertiser. The cost of the ads is reflected in their type, it is not the same cost to publish text ads that those that can be seen in the videos.

Ad characteristics

Text ads
It is only about words, they are fast and effective.

Ad extensions
They are an extension of text ads, where links to the company's website, Landing page or some means of contact are included.
They provide additional information so that it becomes more relevant for the clients.

The images
It is about making announcements through images that can be static or interactive.

The ads will have a visual and striking appearance. They can be found in the Google search engine or sites associated with it.

Wap ads
They are text or image ads that are distributed through Wap mobile devices.
Clients can access the ads no matter where they are.

Ads in download applications
These are ads that appear in the download of applications that are made. It offers the possibility of directing customers to an online application store such as Google Play.

Video ads
They are audiovisual advertisements of great impact for customers. They can be published independently or inserted in a specific content. It offers an attractive experience for potential clients.

Ads in the list of products
These are text advertisements that provide additional information such as sales prices. They direct customers to the Landing page of the company.

The availability of the type of ad will depend on the campaign that is being made.

Types of Campaign

Below are the types of existing campaigns and what is the ad format that corresponds to them;

Search and Display Network - Standard
Only text ads correspond to you

Search and Display Network - all functions
They can be placed in text ads, with images, in personalized search, mobile ads, product list, dynamic search ads. They can not be included in video ads.

Ads only for search network - standard
Only for text ads

Ads only for search network - all functions
Text ads, specialized search, mobile, product list, dynamic search ads. Except for images and video.

Ads only for search network - Dynamic search ads
Only for dynamic search ads.

Ads only on the display network - all functions
For text ads, with images, for mobile, for video.

Ads only on the display network - mobile applications
Text ads, with images and video ads.

Ads only on the display network - remarketing
In text ads, with images and video ads.

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