If you have just started your venture, or have a business for a long time but you feel that your presence on the Internet leaves a lot to want, the time has probably come when you should invest in positioning. Next, we leave you several interesting tips to position yourself as number 1 in Google , breaking down the details and with some final recommendation, which will be useful when deciding..
That is, the ones that you will know immediately afterwards are those key aspects that any SEO or positioning strategy has to stop at, which you should pay attention to but, above all, which any specialist in the field who will have to emphasize will have to emphasize. give a hand, a contract that we already suggest, and that is worth every penny, for the faster and higher returns it can generate.
Crucial factors for positioning in Google
Quality content
Although the years go by and the relevance of other issues fluctuates, the quality of the content you upload to the web will always be the pillar of your positioning. Content is still king , even if they tell you otherwise..
And what do we call quality content? Basically to anyone who gets the reader to spend as much time as possible on the site. This reduces the bounce rate, providing useful content for the user.
We could say, in the same sense, that it will be essential to know what the interests and uncertainties of consumers are. In this way, it will be easier to bring them the information they are looking for..
This also explains why periodic reviews of positioning strategies should be made , thus learning from the public, to apply everything that catches their attention or concerns, in the content.
Responsive Web
A Responsive Web, a website capable of displaying and working properly on any type of device, will also have an advantage over the others. You have to make your site mobile friendly .
If you wonder why, you have the answer yourself, that you probably spend a good part of your day looking for information about brands, products and services. And more from your phone than from the computer.
In fact, the indexing of mobile devices has been a fact for some months, since Google considers that it is the future of navigation, and if your page moves well, it will be indexed before the desktop version.
Loading speed
Another tip to position yourself in Google has to do with loading speed . This has been a ranking factor for several seasons now. And not just on desktop computers. Also on mobiles.
If you think it's not too big of a deal, consider that a second of page load delay costs Amazon $ 1.6 billion in sales each year. It won't cost you that much, but it will cost you.
In fact, the proof that this factor is valued by many customers is that there are hundreds of tools that allow us to test the average speed of a portal. So you will know how well you are doing ... and the competition.
Page optimization
Then there are a whole series of page optimizations that you shouldn't lose sight of either, precisely because they are usually not visible. We talk about the "behind the scenes" of content and SEO. That which goes unnoticed.
Title tags, page and article descriptions, H1s, are all components that, if you don't fill in for yourself , Google will fill in for you. And there is a possibility that you do it wrong, inaccurately .
Google Discover is a tool that acquires special importance in these cases, since it gives us a sample of the potential that content has, and where we should direct these optimizations.
Internal and external links
The spinning of links, both internal and external, deserves its own section. Links are like the relationships that we weave from our articles. And the more and the better, the more likely to succeed with the business .
If we stop at the first, the internal links help to expand the information, to track the website by Google, and to better understand the search engine what content we are pointing to.
External links, meanwhile, are there to open new paths to other pages, giving information that we do not offer. If we touch on a subject in passing, without going in depth, they are a great way out.
The choice of the SEO company, another key
At this point, surely you already have completely clear some of the basic precepts by which a positioning campaign should be managed. But there is still the most important thing: the choice of the SEO company .
If you decide to hire SEO professionals, you will have a great advantage, since you will not only have the peace of mind that these precepts are being followed, but you will also avoid the problems of poor positioning.
Thus, bad SEO can throw your rankings back and, believe us, it will cost you a lot to reverse it.
Therefore, you should try to make the right SEO company choice from the beginning, and although there are many, each with its characteristics, one of the most recognized and valued right now is Eskimoz .
We are talking about an SEO agency specialized in what is called natural positioning , the one that is being built little by little, and that puts its qualified experts to work on the visibility of your website.
Now that you know these tips to position yourself in Google, how do you plan to apply them?
