Question

Use promotional codes with Google Adwords

Answer 1

The promotional codes are the so-called "coupons" or "vouchers", which offer a credit in favor of the advertiser's account.
Google offers them to the market with some frequency when it comes to the launch of a specific offer.
Equally to acquire them it is necessary to comply with certain requirements. Normally they are intended for new advertisers in Google Adwords as an incentive.

How is its operation?

As an example you can mention:

There may be an initial offer of the type " Invest € 25, get € 50 ". In this case to obtain the € 50 credit, you must use the promotional code within 14 days from the creation of the account and then accumulate at least € 25 in clicks. Once € 25 has been invested, the € 50 credit will appear in the account within five business days.

In offers of the type "Invest € 25, get € 50", only the amount invested after the code is exchanged is counted.
It must be borne in mind that the promotional code has an expiration date, with a limited period to use it.

Where is the promotional code entered?

The following steps are for the case that the billing information has not been entered:

• First you must login in the Adwords account
• https://adwords.google.es
• Then click on the Billing tab and then Billing preferences.

• Then select the country or territory associated with the company's address and click Continue.

• Select the type and form of payment and then ask if "Do you have a promotion code?" towards the end of the page, then click on "Enter it here". Insert the promotional code and click on Continue.

• Finally click on Send and activate.

The following steps are for the case that the billing information has been entered:

• Sign in to the Google Adwords account
• Click on the billing tab and then select billing preferences.

Finally in the field where it says redeeming code you must enter the promotional code.
Click to finish.

You can also pay the fees associated with Google Adwords before you start receiving the clicks, it would be prepaid. Otherwise, after receiving the clicks, it would be a postpaid modality.
To use prepaid billing, you must enter the code and then meet the necessary criteria that are mentioned in the promotion.
In the case of using postpaid billing, you must enter the code and start advertising. Once the requirements mentioned in the promotion have been met, the credit will appear within five working days.

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