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When it is convenient to use Google Adwords

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When should I use Google Adwords?

Google Adwords turns out to be quite interesting to promote specific offers of products and services. For example it is useful to use it when the activity of the company falls its demand in a certain period of the year, that way it will try to attract new clients.

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A typical case is when a hotel carries out campaigns in times of low influx of customers. In this way he will try to attract potential clients to his undertaking. Other cases where it is useful to make campaigns in Google Adwords is when you want to liquidate stocks of certain products that have remained in the business. In this way, the potential client will be accessing specific offers for off-season or discontinued products.

The use of Branding in Google Adwords campaigns can be important. That is to know how users see the brand that represents the company. This action will constitute a feedback that will serve for the company to rethink some commercial or production strategies.

With respect to conducting local campaigns with Google Adwords can bring positive results to the business management of the company. You can create local campaigns that point to certain days and times where users can benefit from significant discounts, among other benefits. In this way it could be covering certain periods of time where commercial activity decreases.

When is it not convenient to use Google Adwords?

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A case in which it is not convenient to use a Google Adwords campaign is when the product you want to promote is not competitive or your profit margin is relatively low.

Another circumstance in which it is not useful to use Google Adwords is when the marketing strategy to be implemented is not clearly understood. For example, if you have not defined the target audience, the geographical area where the campaign will take place, among other considerations. In this case, the campaign implemented can be counterproductive and expensive.

For these special cases it is advisable to carry out previously market studies that clarify the different variables involved in a marketing strategy.
Another reason why it is NOT convenient to run a Google Adwords campaign, is when you have a Landing Page little worked. Remember that a Landing Page is the Web page that will be addressed to the potential client once he clicked on the Google Adwords ad, if this page is not well prepared or optimized it is not convenient to carry out a campaign of this type since It could be counterproductive to the company and the products that are being promoted. In this case it would be useful to only disclose the telephone number or the way to make contact with the company.

If a potential customer clicks on a Landing Page that does not present the information that says the warning, it will be bad publicity for the company and a loss of time for the user.

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